According to IMARC Group’s latest report, titled “United States Digital Asset Management Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026”, The United States digital asset management market exhibited robust growth during 2015-2020. Looking forward, IMARC Group expects the market to continue its robust growth during 2021-2026.
Digital asset management (DAM) is a software-based procedure that is widely used by organizations for retrieving, storing, and utilizing digital assets, such as engineering blueprints, data files, text documents, audio, videos, graphics, etc. It authorizes the users to review, edit, and share data that is passed via a centralized interface. Digital asset management is widely used to automate workflow while managing permissions via numerous copyright functionalities and streamlining the cloud experience of users. In the United States, it is gaining extensive traction, as DAM aids in creating digital content via text scanning.
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United States Digital Asset Management Market Trends:
The expanding media and entertainment industry, on account of the growing penetration of the high-speed internet and the inflating popularity of social media platforms, is primarily driving the United States digital asset management market. Additionally, the development of DAM solutions and analytics, owing to excessive content generation, is further bolstering the market growth. Besides this, leading companies are offering customized tools to expand their market presence and enhance the user experience, which is acting as another significant growth-inducing factor. Moreover, the widespread adoption of digital asset management by small and medium-sized enterprises (SMEs) for broadcasting purposes and automating workflow is augmenting the market growth across the country. Apart from this, the increasing integration of Artificial Intelligence (AI) with DAM and extensive investments in R&D activities in the information technology (IT) sector are also stimulating the market growth. Furthermore, the inflating need for ensuring data security is anticipated to fuel the United States digital asset management market over the forecasted period.
United States Digital Asset Management Market Segmentation:
The report has categorized the market based on type, component, application, deployment, organization size and end use sector.
Breakup by Type:
- Brand Asset Management System
- Library Asset Management System
- Production Asset Management System
Breakup by Component:
- Solution
- Services
- Consulting
- System Integration
- Support and Maintenance
Breakup by Application:
- Sales and Marketing
- Broadcast and Publishing
- Others
Breakup by Deployment:
- On-premises
- Cloud
Breakup by Organization Size:
- Small and Medium-sized Enterprises
- Large Enterprises
Breakup by End Use Sector:
- Media and Entertainment
- Banking, Financial Services and Insurance (BFSI)
- Retail
- Manufacturing
- Healthcare and Life Sciences
- Education
- Travel and Tourism
- Others
Breakup by Region:
- Northeast
- Midwest
- South
- West
Key highlights of the report:
- Market Performance (2015-2020)
- Market Outlook (2021-2026)
- Market Trends
- Market Drivers and Success Factors
- Impact of COVID-19
- Value Chain Analysis
- Comprehensive mapping of the competitive landscape
If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.
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