Shapewear Industry Development Strategy, And Growth Opportunities 2023 To 2032

Global Shapewear size is expected to be worth around USD 4.9 Bn by 2032 from USD 2.7 Bn in 2022, growing at a CAGR of 6.2% during the forecast period from 2023 to 2032.


Shapewear, an emerging category of undergarment and clothing designed to offer support, compression, and shaping benefits to various areas of the body, has seen incredible popularity in recent years. It includes products such as bodysuits, waist cinchers, leggings, bras, and more for both men and women; its primary goal is creating a smoother silhouette by eliminating bulges while simultaneously accentuating body contours.

Key Market Segments

By Fabric Type Analysis

  • Nylon
  • Spandex
  • Cotton
  • Lycra

By Distribution Channel Analysis

  • Online
  • Supermarkets/ Hypermarkets
  • Specialty Stores
  • Other

End-User Analysis

  • Women
  • Men

Growth Opportunities:

The shapewear industry holds great growth potential. As consumers become more concerned with their appearance, the demand for innovative and comfortable shapewear solutions should increase accordingly. Customization and inclusivity in terms of sizing and design offer avenues of growth to cater to various body types; plus male shapewear remains relatively untapped offering an additional area for growth.

Top Key Players in the Shapewear Market

  • Spanx, Inc.
  • Leonisa
  • Ann Chery
  • Hanesbrands Inc.
  • Contourglobal PLC
  • Miraclesuit
  • CPS Shapers Pvt. Ltd.
  • Swee Shapewear Pvt Ltd
  • Triumph International
  • Jockey International, Inc.
  • Yummie
  • Other Players

Driving Factors:

The reasons for the expansion of the shapewear industry are diverse. Social media’s prominence on appearance and body issues has encouraged individuals to seek temporary and non-invasive ways of attaining desired body shapes; further, advancements in fabric technology have resulted in more comfortable and breathable options available, propelling its adoption.

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