SEO TRENDS 2023: 5 Things to Look Out For

Search engine optimization (SEO) trends are constantly evolving. Therefore, it is essential to advance your marketing techniques to adapt to the latest Google search engine algorithm. In today’s increasing competition, executing advanced marketing trends will outrank your competitors and ensure your business will get its maximum growth potential. 

In 2023, marketers are monitoring Google’s major updates to adjust their online strategies. They also identify what’s coming this year for the SEO industry. Most digital marketing companies look for white label SEO for agencies to help them implement advanced and complex SEO trends. 

The “State of SEO” report by Search Engine Journal revealed the expectations of 3,600 SEO experts and professionals in 2023. These are the emerging factors that were discovered by the study:

  • Artificial Intelligence
  • Core Web Vitals
  • Site Credibility With E-A–T
  • Mobile-First Indexing
  • SERP features

Artificial Intelligence

Artificial intelligence has permanently modified search. You can now get custom search results based on your past behavior, devices, location, and other factors.  This advancement has also prompted significant search engine optimization (SEO) changes. AI technology can also build customized optimization strategies to speed up WordPress site.

Core Web Vitals

Google Core Web Vitals is a tangible measure of your website’s SEO performance. It provides insights into visitors’ interactions based on website performance reports. These data points provide specific, quantifiable data that will help you improve your website’s user experience. Positive experiences are more likely to make users return.

Mobile-First Indexing

Phone searches have become popular in the past years. Thus, marketers took this advantage and came up with mobile SEO strategies. Mobile-first indexing refers to the algorithm focusing more on mobile content than desktop ones. The following are ways to execute effective mobile SEO strategies in 2023: 

  • Create mobile-friendly content
  • Improve web designs responsiveness 
  • Utilize dynamic serving
  • Use separate URLs for web and mobile webpages

SERP Features

SERP features give additional functions to the traditional search engine results page (SERP) format. Google tests and improves these to offer a user-friendly and optimal search engine experience. Typically, they come in the following forms: 

  • Rich Snippets
  • Paid Results
  • Universal Results
  • Knowledge Graph

To know more about SEO Trends in 2023, here is an infographic from Digital Marketing Philippines.