China Sporting and Athletic Goods Market Regional Analysis — Ken Research

China Sports Equipment Market Ecosystem

The China Sports Equipment market is expanding as a result of the rising disposable income of consumers, the increasing popularity of sports and fitness activities, and increasing technology. The China Sports Equipment market is consolidated with Nike China, Anta Sports, Adidas China, Li-Ning, and 361 having a major share in the market. The market is in a growing stage since major players have the potential to expand their facilities in the country.

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Key Market Findings:

  • With more money and time, the Chinese will spend more on sports. It is estimated that 40% of the Chinese population will take sports regularly in the coming few years.
  • The internet is becoming more and more important for sports goods makers. With the evolving media landscape in China, several online media platforms are competing for premium international sports rights to build subscriber and audience bases.
  • In China, 80% of sports goods are consumed by young people, especially those high school students and college students. People at this age are sports lovers. They are keen on brands and special expansive goods, mostly foreign brands because they are also big-face consumers.

Increasing demand for fitness and adventure sports equipment: The market growth can be attributed to the increasing demand for fitness and adventure sports equipment, rising disposable income, and the growing popularity of online retailing. In addition to this, with more money and time, Chinese consumers are willing to adopt new technologies, give a try for new wearables, interact with their peers via WeChat or other social networks, watch and stream sports events online, etc. In the near future, digital platforms will increase their influence in the sports equipment industry.

The growing enthusiasm for sports: The Chinese government’s plan to build a CNY 5 trillion (US$ 13 billion) sports industry by 2025, a strategy covering everything from improved fitness to encouraging foreign investment, grassroots sport to elite performance. The country wants to push towards a more active lifestyle, support people in the country to exercise, and improve Chinese living quality. The physical environment and consumers’ enthusiasm for sports in China will drive many investments in sporting facilities by domestic and international rights holders. Furthermore, the future perspectives of China’s sporting goods industry are positive, which will be providing a lot of opportunities for both foreign and local companies.

Focus on Research and Development and technological trends: The country’s technological prowess continues to improve in the sports equipment industry, due to strong government support in R&D. China’s government is planning for the country’s robotics industry to assist in upgrading the manufacturing sector. It launched the Robotics Industry Development Plan to promote robot applications to a wider range of fields, as well as to attract foreign investment. Moreover, the country is planning to invest heavily in nationwide fitness programs, with the aim of improving the health of its citizens.

Analysts at Ken Research in their latest publication China Sports Equipment Market Outlook to 2027F China Sports Equipment Market Outlook To 2027F- By Type (Ball Sports, Adventure Sports, Fitness and Golf Equipment), By Distribution Channel (Specialty and Sports Shops, Department/Discount Stores, Online, Other) and by Region observed the potential of the Sports Equipment Market in China. The increasing popularity of sports and fitness activities, the rising disposable income of consumers, the growing demand for technologically advanced and innovative products, and the proliferation of online retail channels along with government incentives are expected to contribute to the market growth over the forecast period. The China Sports Equipment Market is expected to grow at ~% CAGR over the forecasted period 2022-2027F.

Key Segments Covered

China Sports equipment Market:

  • By Type:
  • Ball Sports
  • Adventure Sports
  • Fitness Equipment
  • Golf Equipment
  • Other
  • By Distribution Channel:
  • Specialty and Sports Shops
  • Department and Discount Stores
  • Online Retails
  • Other
  • By Region:
  • North China
  • Northeast China
  • East China, South China
  • Central China
  • Southwest China
  • Northwest China

Key Target Audience

  • Sports Equipment Companies
  • Sports Equipment Manufacturers
  • Sport retailers
  • New market entrance
  • Industrial Associations
  • Government Bodies
  • International Sports Companies
  • Channel Partners

Time Period Captured in the Report:

  • Historical Year: 2017-2022
  • Base Year: 2022
  • Forecast Period: 2022– 2027F

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 Companies Covered:

  • Nike China
  • Anta Sports
  • Adidas China
  • Li-Ning
  • Xtep
  • FILA
  • Intersport
  • Decathlon
  • Puma
  • Kappa
  • Mizuno
  • ERKE
  • 361
  • Taishan Sports Industry Group Co.Ltd
  • Bestway
  • WeihaiGuangwei (Group) Co., Ltd.
  • Doublefish
  • DHS-Sports

Key Topics Covered in the Report

  • Market Overview and Genesis of China Sports Equipment Market
  • Business Cycle and Timeline of China Sports Equipment Market
  • Market Size Analysis of China Sports Equipment Market, 2017-2022
  • Segmentation of China Sports Equipment Market, 2022 (by type, By distribution channel, By Region)
  • SWOT Analysis of the China Sports Equipment Market
  • Regulation in China’s Sports Equipment Industry
  • Challenges and Bottlenecks in China Sports Equipment Market
  • Trends and Developments in China’s Sports Equipment Industry
  • COVID Impact on the China Sports Equipment
  • Competition Framework of China Sports Equipment Market
  • Future Market Size Analysis of China Sports Equipment Market, 2022-2027F
  • Future Market Segmentation Analysis of China Sports Equipment Market, 2027F
  • Case Study
  • Analyst Recommendations

For more insights on the market intelligence, refer to the link below

China Sports Equipment Market

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