You will be surprised to know that internet users never scroll past the first page of Google search results. These statistics show how important it is to write SEO- adapted texts, as this affects whether your site ranks high on search engines or not. But how do you write SEO-friendly texts? And how can you influence whether search engines prioritize your site? Here in this article, we have listed some most essential tips to write an SEO-friendly article. Join in, and we’ll explain!
What do search engine algorithms like?
It leads us unsearched into what types of texts the search engine algorithms like. In simple terms, it can be said that search engines like textual content that is clear, well-worded, and structured. In other words- not much different from what SEO experts do with their website while optimizing their website for search engine results. Although it may sound simple, there are still some things you should think a little extra about; these things we have collected in a list of tips:
- Examine your options
Before you start writing, the first thing you should do is examine how much competition there is on the keywords you want to be associated with, and you can do this here. Based on that analysis, you get an idea of your digital competitors and what competition there is for the words you want to be associated with.
- Work on your keywords
Suppose you run an interior design agency on Google, you want to be successful with keywords related to interior designing such as “interior designer”, “Interior designer online”, etc. Depending on what the competition looks like, how many other businesses want to be associated with the same word as you, you should think slightly differently when writing your texts.
If there is low to medium competition on your keywords, it may be wise to create separate pages of about 500 to 700 words for each term you want to be associated with. It likes the algorithm as it shows credibility. Suppose the competition is challenging for the keywords you want to be associated with. In that case, it is Good to create a lengthy article of around 1000 words or more linked with several other topics simultaneously. The purpose of making a page with a lot of text content is to stay longer as per the Google algorithms.
- Structure your text
It is beneficial to create lengthy texts, and it does not mean that you can write lots of text without dividing it. If you do, you can create a messy user experience that causes the user to leave without reading clearly. Instead, it would help to become a pro at making headlines in the text easy to read and navigate.
A rule of thumb is to set headlines in your text as if it were an essay; the main heading should contain your keywords, and the other subheadings should then be relevant to the content you are writing about. The ultimate goal is to have created a clear page where it is easy to absorb the content. If you succeed, you will get five gold stars from Google’s algorithm.
- Break off the body text
There are more ways than headings to make your text easier to read and absorb. Perhaps the most obvious way is to add pictures or videos. It creates an automatic pause in the text to gather strength to tackle the next paragraph. Other tricks you can use in your articles are:
- Bullet lists
- Quote
- Preamble
It breaks down and makes the content easier to absorb, and as we’ve learned this time around, Google’s algorithms like it!
- Do not overdo it
Many people think that SEO services are just about writing the keywords you have as many times as possible, but it does not work. If you type your keyword too many times, it risks having a negative effect on your site’s SEO as Google perceives it as spam. There is no exact measure of how many times your keywords can be in the text; most people usually say that three times is a good rule of thumb, but this depends on what keyword it is about.
- Enter the correct title
The title you put on the page also affects your SEO. Keep in mind that it should be both unique and relevant to give Google’s algorithm a clear picture of what the page is about. If you use WordPress, you decide the title to create a new article, dare to test yourself and see what works best here.
- Do not rush
A perfect SEO-friendly website is not created overnight, and building an SEO-friendly website requires both time and patience. Dare to spend time making good content. In many cases, quality beats quantity when talking about texts on the web.
Writing good and relevant texts for your website yourself is an example of how you work with organic SEO. Although organic SEO is often seen as the most trustworthy option, Google has paid options. This is called SEM, Search Engine Marketing, and means that you advertise on Google to get high in the search results.
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