You’ve put money, time, and energy into writing a strong, compelling white paper, and it emerges as a hit. Your target market is thrilled to bits, and your firm has captured a huge amount of, new leads and client interest.
Well done! That’s actually what a successful white paper should do for a B2B brand – generate buzz, pique interest, qualify leads, and educate your target market on a topic that serves their needs.
You now want to keep the momentum going. Before the buzz fades, implement these B2b Marketing strategies to repurpose its content for recurrent use:
One of the time-tested strategies to distribute content is through your e-newsletter. Subscribers that are currently on your mailing list, should be given first dibs on anything new that your firm will be offering. Do make your white paper available for download for the first, like a week earlier, before the general public. Following the release, keep them up to date with premium blog posts in your e-newsletter. That may further elaborate on certain, subjects from the white paper.
You can then create new posts on your main blog that provides a short synopsis of your white paper. And, explains why it can be beneficial for your readers to download. Ascertain that your blog post is shared across all social media platforms, and submitted to sites like EzineArticles for added exposure and site traffic. You can then request to other B2b marketing blog owners if, you can submit a guest blog post. Which will increase your credibility and expert status immediately.
Trade magazine submission
No matter what category your business falls under in the B2B market – technology, health, food, fashion, etc., there are many trade publications to that you can submit an article. Find out the magazines in your industry that fits your article best, then pitch the editor for a possible print. Being visible in a trade magazine is a strong strategy to add credibility.
Video or slideshow
As visual content is now the most preferred way to distribute B2B content, leverage the websites like YouTube, Vimeo, and Slideshare. Transfer a few main points into a slideshow presentation or a short commercial which, will be included in any speaking engagements you may have regarding your topic. Your video or slideshow will also be effortlessly shared, viewed, and downloaded across your social media platforms.
The Final Word
Finally, go to Twitter for sharing one-liners from your white paper. Also, do not hesitate to post them on LinkedIn and Facebook. Any noteworthy statements that have statistics and researched facts are good to share. Moreover, do ensure to plug a link back into your white paper. Where your facts and figures are located with their sources.