A logo is one of the most important parts of any company’s branding. When you mention a product or a product category, it’s generally the first thing a customer thinks of. Marketers believe that logos can influence consumers on a subconscious level, causing them to choose your brand above others once you’ve established yourself in their minds.
However, in today’s fast-paced market, there are a variety of situations that may need a change in your logo design. And, if done correctly, your new logo might help you attract new customers! If you want to get a new and perfect logo for your company, get the services of experts at YourDigiLab.
Here are some reasons why companies change their logo.
Many large MNC brand managers have changed product branding, packaging, and logos because customers find them confusing and difficult to relate to. The first Key Performance Indicator (KPI) for any brand manager is the ease with which a consumer can recall his or her brand after hearing or seeing a piece of marketing material, or in certain circumstances, simply by thinking about the product category. It’s pointless to have a complicated logo that confuses customers. The logo must be changed as soon as possible because it is no longer serving the function for which it was designed.
Most people look up to logos because they are incredibly crucial brand connotations. Some well-known firms that have been operating for decades have changed their logos because having an evolving logo conveys that the company is aware of current trends and consumer needs. Although the new logos are not considerably different from the previous designs, they give the organization a polished and current look. This is critical since most people want to be connected with brands that demonstrate that they are up-to-date with the times.
Google is the best illustration of this. If you look at how their logo has grown online, you’ll notice that it hasn’t altered dramatically over the years; instead, they’ve made a few tiny tweaks. It’s easy to miss the changes in the logos that they’ve introduced. The sharpness that has been added is most evident, and it gives their emblem a polished, contemporary vibe.
Consumers in the age of immediate gratification are always on the search for new products that will provide them with something fresh to try. They may readily interact and participate with these new things through social media, and many of these products are delivered to their homes.
As a result, we must maintain our position in the minds of consumers by the branding plan that has been devised. Other brands may make us appear old and obsolete if we do not communicate with consumers regularly. They do so by constantly innovating and being perceived as a breath of fresh air.
Frequently, a business begins out to provide specific services and products to a specified target market. However, as the business grows, its goals may shift. When you offer some other products and focus on a completely different target group, it may recognize that there is a larger market to target. This could lead to a complete firm restructure or a substantial rethinking of the company’s future ambitions and strategy. When such significant changes are made, most brand strategists advise rebranding or launching a new persona. Having a fresh or updated logo allows you to communicate new ideas and focus more effectively.
The Nokia corporation is the best example. They began as a B2B rubber works company and have since grown to include wood pulp mills, hydroelectricity production, electricity distribution, manufactured cables, wires, telephone and telegraph equipment, capacitors, plastics, chemicals, military technology, nuclear power plant electrical equipment, mobile phones, and telecom infrastructure. For a corporation that has been involved in so many fields for over a century, strong branding for each of its divisions has allowed it to maintain a positive public image. Having a good logo was the first step in all of this.