What is CIAM?

Consumers today expect an excellent user experience when using a business’s digital platform. The entire process should be as seamless as possible – from onboarding to logging in and managing their user profiles.

Signing up for an online account is often ridden with friction. The user needs to type all the information required, create a profile, and come up with a password that they have to remember whenever they need to access digital services. It can also be a hassle to create various identities for different channels.

Ensuring a great customer experience is more important than ever in the digital world. According to PwC, a consulting firm, about 59% of US consumers will stop supporting a brand after several bad experiences. Meanwhile, about 17% will drop a brand after only one unpleasant encounter.

The ability to give people the superb customer experience they expect impacts the business’s success. Because of this, several organizations are investing more into effective Customer Identity and Access Management (CIAM) systems to provide seamless experiences while ensuring robust security.

CIAM is an externally-oriented function that focuses on managing user identities and service access in multiple channels and systems. It also allows users to self-register, authenticate, login, and manage their profiles. CIAM also involves implementing effective user identity verification to ensure that only real customers access their accounts.

For example, it is ideal that organizations leverage biometric identity verification solutions to streamline onboarding and user login. They can enable biometric multifactor authentication, which leverages the combination of biometric technology and other login credentials for a more secure and convenient authentication process. This method removes the need for passwords while reducing friction.

Choosing the right CIAM solutions provider is vital if companies want to maximize their investment. For additional information about the matter, keep reading this infographic created by authID that discusses Customer Identity and Access Management.

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4 thoughts on “What is CIAM?

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