Amazon has become one of the most powerful e-commerce platforms in the world, and for good reason. With over 300 million active users, Amazon provides an unparalleled opportunity for sellers to reach a massive customer base. In this article, we’ll dive into Amazon’s seller services, including Seller Central, Amazon Marketplace, and more.
Seller Central
Seller Central is Amazon’s online platform for sellers to manage their Amazon business. Once you’ve created a seller account, you can access Seller Central to manage your inventory, track your sales, and handle customer inquiries. Seller Central is also where you can enroll in Amazon’s various seller programs, including Amazon FBA and Amazon Advertising.
One of the key benefits of using Seller Central is that it provides you with access to Amazon’s vast customer base. When you sell on Amazon, your products are visible to millions of potential customers worldwide. Additionally, Amazon offers various promotional tools like Sponsored Products and Amazon Advertising, which can help increase your product visibility and sales.
Seller Central also provides detailed analytics and reporting tools, allowing you to track your sales, monitor your inventory levels, and analyze customer data. This can help you make informed decisions about your business, including which products to stock and when to run promotions.
Amazon Marketplace
Amazon Marketplace is another powerful tool for sellers. It’s an online platform where third-party sellers can list their products alongside Amazon’s own products. When customers search for products on Amazon, they are presented with both Amazon’s own products and products from third-party sellers on Amazon Marketplace.
One of the benefits of using Amazon Marketplace is that it provides sellers with access to Amazon’s vast customer base, similar to Seller Central. Additionally, Amazon Marketplace offers various tools and resources to help sellers grow their business, including promotional tools and analytics and reporting tools.
Amazon Handmade
Amazon Handmade is a unique platform that focuses on handmade and artisanal products. It’s designed to showcase the work of artisans and craftsmen and provide them with an opportunity to sell their products on a global scale. Amazon Handmade offers various promotional tools, including Sponsored Products and Amazon Advertising, to help artisans and craftsmen increase their visibility and sales.
Amazon Web Services (AWS)
Amazon Web Services (AWS) is Amazon’s cloud computing platform, which provides a range of services and tools to businesses of all sizes. AWS provides reliable and scalable cloud infrastructure, which can help businesses grow and scale their operations. AWS also offers various services, including storage, computing, databases, and analytics, allowing businesses to build and deploy applications quickly and efficiently.
AWS is also designed to be highly secure and offers various security features and tools to help businesses protect their data and applications. Additionally, AWS offers various pricing models, including pay-as-you-go and reserved instances, allowing businesses to choose the pricing model that works best for them.
Amazon Business
Amazon Business services designed for business customers. It provides businesses with access to millions of products on Amazon, with features and benefits tailored to meet the unique needs of businesses. Amazon Business offers various benefits, including business-only pricing and quantity discounts, fast and reliable shipping, and easy purchase approval workflows.
Amazon fba account Business also provides businesses with various tools and resources to help them manage their purchasing, including analytics and reporting tools and integration with popular procurement systems like Coupa and SAP Ariba.
Amazon Advertising
Amazon Advertising is Amazon’s advertising platform, which allows sellers to promote their products on Amazon’s website and mobile apps. Amazon Advertising offers various advertising options, including Sponsored Products, Sponsored Brands, and Sponsored Display.
Sponsored Products are ads that appear in search results and product detail pages, while Sponsored Brands are ads that feature your brand logo, a custom headline, and multiple products. Sponsored Display ads are product-targeted ads that appear on and off Amazon, including on Amazon-owned websites and apps.