IMARC Group’s report titled “United States Handicrafts Market Report by Product Type (Woodware, Artmetal Ware, Handprinted Textiles and Scarves, Embroidered and Crocheted Goods, Zari and Zari Goods, Imitation Jewelry, Sculptures, Pottery and Glass Wares, Attars and Agarbattis, and Others), Distribution Channel (Mass Retailers, Departmental Stores, Independent Retailers, Specialty Stores, Online Stores, and Others), End Use (Residential, Commercial), and Region 2023-2028“. The United States handicrafts market size reached US$ 268.3 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 467.6 Billion by 2028, exhibiting a growth rate (CAGR) of 9.8% during 2023-2028.
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Factors Affecting the Growth of the United States Handicrafts Industry:
- Growing Demand for Unique Products:
The growing preferences for unique handcrafted products among the masses in the United States is positively influencing the market. In line with this, people are increasingly seeking products that offer authenticity. Moreover, handcrafted products offer personalization by showcasing the skill and dedication of artisans. Besides this, each piece is distinctive and often has cultural significance. Furthermore, handcrafted items provide unique designs and details that are not replicable in mass production. Artisans can experiment with different materials, colors, and techniques, resulting in products that cater to diverse tastes and preferences of individuals.
- Thriving E-Commerce Industry:
The wide availability of handicrafts via online and offline distribution channels in the county is propelling the growth of the market. Moreover, people are increasingly preferring online platforms for purchasing handicrafts, as they provide a huge variety of creations. These platforms offer increased accessibility, allowing small-scale artisans to reach a wider consumer base without the need for extensive marketing budgets. Furthermore, e-commerce streamlines transactions, provides convenient payment methods, and facilitates direct communication between artisans and buyers, enhancing the overall buying experience.
- Rising Focus on Sustainability:
The rising focus on sustainability and eco-friendliness in the handicraft industry is impelling the market growth in the US. Additionally, the increasing awareness among individuals about environmental concerns is bolstering the market growth. Besides this, handicrafts often prioritize the use of sustainable, renewable materials, and eco-conscious production methods. This approach minimizes the environmental impact, reduces waste, and conserves natural resources. Furthermore, artisans are increasingly opting for eco-friendly practices to grab the attention of a wider consumer base and maintain environmental sustainability.
United States Handicrafts Market Report Segmentation:
By Product Type:
- Artmetal Ware
- Handprinted Textiles and Scarves
- Embroidered and Crocheted Goods
- Zari and Zari Goods
- Imitation Jewelry
- Pottery and Glass wares
- Attars and Agarbattis
Woodware represented the largest segment as they are highly desirable for interior decoration and gifting purposes.
By Distribution Channel:
- Mass Retailers
- Departmental Stores
- Independent Retailers
- Specialty Stores
- Online Stores
Mass retailers accounted for the largest market share due to the wide availability of handicraft products with numerous designs and shapes.
By End Use:
Residential holds the biggest market share on account of the rising focus on aesthetically pleasing decorative items.
Region-wise, the United States handicrafts market is segmented into Northeast, Midwest, South, and West.
United States Handicrafts Market Trends:
The increasing demand for customized handicrafts for gifting purposes to employees, clients, and promotional purposes is supporting the growth of the market in the US. In addition, companies are opting for handmade gifts, especially during holiday seasons and special occasions.
Apart from this, the growing demand for aesthetically pleasing items to personalize living spaces is offering a positive market outlook in the country. Moreover, the do-it-yourself (DIY) trend encourages individuals to engage in crafting and creating their own handmade items.
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