A social wall can make for a wonderful companion for university marketers, as they can use it for a variety of events and activities throughout the year. Many schools and educational institutions have begun using social media wall to foster connectivity and alter the perception that people have of them.
You can set up a social media wall for on-campus events, virtual events, and even permanent fixtures on campus. The use cases are really of variety. So, before we jump in to know how you can use social walls for your institution, let’s first understand what social walls are for your educational institution.
Social Wall For School – An Overview
Simply put, a social wall is an aggregation of all the content generated on social media featuring your school. Your constituents(students, staff, parents, and others) create content using your exclusive hashtag, handle, or might also mention you in posts or stories.
This content being authentic, trustworthy, and engaging can have a positive impact on your institution, without you actually running wild on your marketing overheads.
You can also in fact, collect content from RSS feeds or even upload content directly to your wall. This helps the whole community stay in touch and keep informed about the updates if any.
Using social walls you can:
- Showcase a positive image of the university
- Build connections amongst constituents
- Boost on-campus interaction & engagement
Tips to Use Social Wall In School
1. Embed The Social Wall On Your Website
A social wall is the perfect addition to a university’s website. It helps in bringing a flow of fresh content to your website from various social networking sites, which is unbiased and real, contributing to an excellent form of social proof.
Embedding social walls on the website is quite simple, all that you need is a social wall tool that helps you customize the feed and integrate it on the website through a no-code method.
You can embed the social wall on any of your web pages seamlessly with platforms like Taggbox Display.
2. Display It Anywhere In The Campus
You can display a social wall anywhere in the premises of your school on a screen of any size, letting people interact with it anytime they come across it.
These walls usually run long-term and are a great place for providing information about the university, providing people with insights as to what’s happening around the organization, and creating a connection between students, staff, alumni, visitors, etc.
Showcasing social walls in the premises of your school can also help in altering the perception of your school in visitors’ minds, helping you with enhanced enrollments.
3. Social Walls For Live Events
Throughout the academic year, the school hosts many events. Some take place in person, while some virtually(especially in the post-pandemic era). With social walls you can celebrate important days, and achievements while generating excitement on a greater level.
For academic events taking place in-person, you can set up digital screens around the premises and even choose to showcase the social wall on projectors. People tend to interact around them with each other and also get motivated to post content on social media to get featured on the wall.
Social walls really are a great way to also expand the reach of your educational institution thanks to the social media buzz that it supports.
4. Social Wall For Graduation Ceremonies
The highlight of most people’s university experience is their graduation. So, setting up a social wall to celebrate graduation makes for a great way to bolster enthusiasm in the graduates.
Alumni, attendees, parents, friends and family can post on social media using your graduation ceremony exclusive hashtag, which can then be shown on the social wall.
UAE University conducted their 40th graduation ceremony virtually and integrated the social wall on their website.
Amazing Benefits Of School Social Wall
1. Fosters Connectivity
Social walls are great to build connections and boost networking opportunities amidst congregates. Content created and shared on social media can be a great way to stay up-to-date and know what is happening at the school.
2. Enhances Engagement
Social wall being an aggregation of ever-fresh content can potentially attract the attention of the students and staff, and keep them hooked to the screens. This works especially well in case of events. Because, audience engagement is afterall the biggest factors of success in events.
3. Modernizes The School’s Infrastructure
Setting up a social wall can without a doubt add a touch of modernisation to the school’s infrastructure, which potentially alters how your visitors perceive your educational institution.
Well, it goes without saying that a better infrastructure attracts potential students like bees to honey.
Over To You
With technology constantly advancing and competition getting stiffer, it only gets essential for educational institutions to level up. And social wall is one potential way to get over the top with content, attention and engagement of the congregates.
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