The Common Mistakes We Made with Custom Packaging Projects

Whatever the product, such as beer cleaners for the home, brands owners will be looking for ways to make their custom packaging enhance the value of their products beyond the points of sale.

The most successful brands achieve this by enriching and expanding customers’ experiences in unique, lasting, and meaningful ways, such as incorporating functional or ergonomic advantages and solving environmental sustainability issues.

As a result, the significance of product box packaging with structural elements has never been more important in brand owners’ and consumers’ agendas.

Therefore, when choosing an agency that can help you reach your goals with three-dimensional branding, it’s crucial to be aware of the major distinctions between competence in branding in 2D and 3D capabilities.

This is because nearly every design company will offer structural custom packaging solutions, believing that the dimensional aspect is easy, even though it’s not. As a result, there is often enthusiasm, confidence, and determination; however, a lack of the necessary expertise and knowledge could result in promising projects being stalled after substantial time, money, and resources have already been invested.

To help avoid these situations, here are some mistakes that designers and brand owners make:

3D Opportunity

The methods and techniques that guarantee effective structurally sound packaging and provide a better consumer experience are numerous and diverse. In reality, very few companies in branding that specialize in 2D branding possess them.

Of course, consumers want convenience and prefer a one-stop-shop that they can easily bet on the agency’s enthusiasm for the possibility of 3D. You shouldn’t blame the agency for believing in its abilities and embracing the challenge; however, often, it proves to be out of its comfort zone.

2D Initiative

After a design has been completed and accepted., 2D graphics projects are fairly easy to launch and implement. However, since many brand owners are more familiar with timescales and their thoughts (understandably) tend to be more focused on the short-term goals rather than the long-term perspective, structural packaging projects may frequently be time-consuming.

But, the end aim of creating a lasting distinction requires more time and a higher level of investment. This is not just to develop and refine concepts but also to translate them into practical results using the appropriate tools and production.

In the end, to achieve a meaningful outcome with structural Custom packaging boxes, brand owners must be realistic about the costs and timeframes and not think of them compared to other 2D initiatives.

Complex Process

In the effort to convey concepts clearly and accurately, and with the advancements in technology and the software that allow us to accomplish this, agencies can now present ideas with more sophistication, precision, and depth than they have ever.

However, this may make certain clients (assuming they are satisfied with the concept) believe they’re ready to launch into production. Therefore, we’ve been required to remind them that these are only preliminary thoughts’ or “wait a minute; it’s just an idea. Of course, it’s nice to make a statement and entice the client, but it’s also crucial to stress that this is only the beginning of a lengthy process.

Market Changer Process

In achieving the best outcomes, there are numerous choices to be made. From concept development to the briefing and on through prototyping, tooling, and testing, it is crucial to ensure that the design intent is maintained and that every physical attribute beneficial to consumers and branding values is evident within the finished product.

The added benefit of custom packaging with structural elements gives a greater variety of options to convey and build loyalty. This requires a commitment from both parties to maintain constant communication throughout the process from the beginning to the launch to become the revolutionary product that we want to see evolve.

Freelancers

Advertising agencies will provide structural and product design solutions whenever opportunities arise. However, since 3D projects typically have fewer than 2D ones, many agencies are likely to seek out freelance support for these projects. It’s not always the case, but frequently hiring a gun isn’t the best candidate for the job and the most effective 3D freelancers tend to get months in advance.

Even if they’re perfect for the job, they could affect by clients’ service representatives, who aren’t in charge of this part that is a part of 3D projects. If you decide to use freelancers to design and package structural components make sure to secure it at the earliest point as you can and let them manage or be an essential member of the team working on the project and with all-stakeholder and clients contact.

Structural Packaging and Branded Product Design

Similar to this, many agencies claim to be multi-disciplinary when they’re not in reality. A truly multi-disciplinary agency will have every creative discipline fully represented from the top down. Its long-term hiring policies and culture of work will ensure that projects are managed effectively and creatively by those who comprehend the complexities of every problem and can speak the right language with other suppliers and all aspects of the manufacturing and supply chain.

Just hiring a few individuals and hoping they’ll quickly integrate into a structural packaging system has resulted in the downfall of many organizations, along with their client’s expectations.

A strong and well-branded product design that achieves positive ROI and is worth the significant investment in time and effort should begin with the appropriate combination of the agency and client and knowledge of the issues and objectives.

This is possibly the most crucial phase of the entire process because it will determine the course of the project. Therefore, clients should be careful when choosing the best partners. In addition, companies that truly desire to be competitive concerning the 3rd dimension should comprehend the level of commitment it demands in terms of expertise and processes.