In today’s fast-paced world, the convenience and joy of online gifting have become indispensable. As we seek to celebrate special moments and express our love across distances, the demand for reliable and exquisite online gift services has soared. At the heart of this thriving industry stands Zerritta Flowers, a company with a rich history and a steadfast commitment to quality and innovation.
A Blooming Legacy
Zerritta Flowers was born out of an indubitable passion and wanderlust when burgeoning florist Shahnaz Saigal traveled to Japan on a business trip with her husband almost fifty years ago. With an innate love of Nature, Shahnaz was inordinately piqued by myriad assortments of flora and fauna. While in Japan for almost two months, she decided to embark on a course in Ikebana (Japanese art of flower arrangement) and instantly began to exult in her new passion, adding it to her other hobby, tennis, in which she had been a champion in Pakistan for seven consecutive years. This new focus on flower arrangement soon transmogrified into a full-fledged business upon her return to Pakistan, where she starred in her own TV show and set up a floral school to offer classes in flower arrangement to thousands of women.
In 1972, Shahnaz opened her first shop in the then Intercontinental Hotel (today’s Pearl Continental Hotel). After this momentous decision, there was no stopping the blossoming businesswoman who introduced more shops, held exhibitions, and earlier in 1970 helped to form the Floral Art Society of Pakistan with Begum Raana Liaquat Ali Khan as its patron.
Passing the Torch
Shahnaz learned that her new daughter-in-law, Saira (married to her eldest son), shared her passion for flowers and thus began teaching her about the delicacies of flowers; the concept behind Zerritta Flowers; the business model, and foremost about quality, something Zerritta Flowers continues to be renowned for.
Saira Saigal officially took over Zerritta Flowers in 1999 and gradually began branching the brand away from hotels, which had seen myriad security issues due to sectarian violence in Karachi. The first independent Zerritta Flowers shop opened on Main Khayaban-e-Shahbaz in 2007. Soon after, others mushroomed in Ocean Mall; Main Shaheed-e-Millat Rd., and finally a garden enclave and fresh flower cum artificial shop at Dolmen Mall, Clifton.
Expanding Horizons
Saira further expanded the business by introducing stellar event management services, arranging private parties, weddings, and myriad corporate events. In 2002, she began the concept of luxury weddings, which took off terrifically well, and she continued to educate herself, completing courses in event management, commercial floristry, and a specialized Master’s degree in Business and Time Management for successful flower deliveries.
Since its inception 45 years ago, there has been no looking back for Zerritta Flowers. The company has grown exponentially, with a successfully running online store and delivery worldwide to over 200 destinations and to all four of Pakistan’s major cities. Many more exciting developments are to be announced, including a complete online solution for people living abroad who want to send flowers and gifts to their friends and loved ones in Pakistan and other destinations.
The Rise of Online Gifts
In today’s digital age, the way we send and receive gifts has transformed dramatically. Online gifts have become a popular choice for many, allowing people to effortlessly send tokens of love and appreciation across distances. Zerritta Flowers has embraced this trend, offering a seamless online shopping experience that caters to the needs of its diverse clientele.
Zerritta Flowers’ online store boasts a wide array of floral arrangements, gift baskets, and customized presents, making it easy for customers to find the perfect gift for any occasion. Whether it’s a birthday, anniversary, or a simple gesture of love, the convenience of online gifting has made it possible to connect with loved ones, no matter where they are.
A Commitment to Quality
What sets Zerritta Flowers apart in the competitive world of online gifts is its unwavering commitment to quality. Each floral arrangement is crafted with meticulous attention to detail, ensuring that every bouquet is a masterpiece. The company’s dedication to excellence extends to its event management services, where every event is planned and executed with precision and care.
This commitment to quality has earned Zerritta Flowers a loyal customer base, with clients returning time and again for their gifting needs. The company’s reputation for reliability and excellence has made it a trusted name in the industry, both locally and internationally.
Looking Ahead
As Zerritta Flowers continues to grow and evolve, the future looks promising. With plans to further expand its online presence and introduce new and innovative products, the company is poised to remain a leader in the world of online gifts. The introduction of a complete online solution for people living abroad is just one of the many exciting developments on the horizon.
In conclusion, the story of Zerritta Flowers is a testament to the power of passion, innovation, and dedication. From its humble beginnings to its current status as a leading provider of online gifts, the company has consistently delivered excellence and joy to its customers. As we look to the future, the continued success of Zerritta Flowers is a reminder of the enduring appeal of thoughtful and beautifully crafted gifts.