Do you really need Shopify SEO services for your business? Short answer: yes, you do.
Dealing in eCommerce eliminates geographical restrictions, transforming how people shop and stores sell. Shopify stores, in particular, make it convenient for people to shop while offering an excellent tool for businesses to reach consumers beyond their physical location and expand their business.
However, no matter how good your products are or how upscale your Shopify website is if your target customers can’t find your store, having an online store matters little.
An eCommerce SEO strategy helps to make it easier for interested members of your target market to find your products and services more easily through organic avenues.
There are many other benefits of SEO for Shopify stores. Continue reading and find out some of the most important reasons why you should consider getting an SEO agency for your business.
Expand brand awareness
SEO and brand recognition go together. SEO is generally used to generate organic traffic, but it can also build brand recognition.
When you’re ranking high on Google, you’ll have more opportunities to capture clicks from searchers who rarely—if at all— look past the first page of results.
This means you’ll have more chances to give people ways to engage with your brand. People are also more likely to trust you if Google trusts your brand and you appear first in the search results.
In other words, Google’s first page can increase brand awareness by enhancing your store’s visibility, interaction, and authority. How can you achieve this? Partner with Shopify marketing professionals who are not only experts in search engine optimization but also in the Shopify platform.
Increase conversion rates
Most people believe that all SEO can do is help you rank high on Google but there’s actually a pretty strong link between SEO and online sales. When done correctly, search engine optimization can help increase site conversions.
If you conduct proper keyword research and focus your SEO strategy on search terms and phrases that are relevant to your business, you should have little trouble drawing not only traffic but qualified traffic to your website.
Searchers who enter your site using your keywords are more likely to find what they’re looking for and, as a result, are more likely to convert.
Improve user experience
Conversions are driven by a positive user experience. SEO improves the usability of your website which can boost positive user experience and which in turn, can help improve ranking.
SEO can do this through keyword research. Keyword research can provide you with insights into what customers are looking for. If you can quickly satisfy what your customers want and are looking for, you are more likely to make a transaction.
As well, offering a good user experience is a major ranking factor, particularly for Google. If a big percentage of people visit your site but then return to the search results, Google will tag your site as not relevant for that query or not helpful. These types of actions can impact your site negatively.
Hiring Shopify SEO experts can help you improve your website user’s experience and improve your ranking at the same time.
Generate long-term SEO benefits
SEO is a long-term strategy that pays off in the long run. Unlike most types of advertising, its effects continue long after the campaign has ended.
It’s not a one-time task and it’s a never-ending cycle of SEO efforts, each concentrating on a different aspect of your Shopify site.
If you want an SEO agency with a proven track record of delivering successful SEO campaigns with their Shopify SEO services, check out 1Digital® Agency. They offer digital marketing services for Shopify and other eCommerce businesses, as well as social media management, email marketing, and even supporting web design services.
Their team of SEO experts can provide custom SEO services for your business so you’ll get more traffic and increase your revenue. Contact them today.