Search engine marketing (SEM) is one of the many digital marketing techniques businesses employ. It relies mainly on paid advertising, pay-per-click (PPC), and search advertising. These strategies contrast with another digital marketing method called search engine optimization (SEO), which depends on organic internet traffic.
As the world moves to the digital realm because of technological advancements, it only makes sense why many enterprises invest in their online marketing efforts. In addition, a strong internet presence proved advantageous during the onslaught of the COVID-19 pandemic. With more and more people using digital platforms to conduct activities and acquire goods and services, businesses are challenged to meet these growing demands while ensuring customer satisfaction.
Because of the rapid changes in the industry amid the global health crisis, new search engine marketing trends emerged. A few examples of them are video advertising, mobile internet advertising, voice search, third-party cookie phase-out, and many more.
Plenty of modern consumers watches online videos to help them in their buying journey. Many also use voice search for shopping online. As such, marketers should incorporate targeted keywords into video titles and descriptions and utilize phrases that correspond to the informal and conversational language most people use. Moreover, since many users are also more inclined now to use mobile devices, advertising on this platform should also be prioritized by marketers.
As mentioned before, third-party cookies are on the verge of being phased out. This stems from growing privacy concerns regarding how digital platforms gain access to data. Consequently, businesses must get ready to recalibrate their targeting and marketing strategies into techniques that do not depend on third-party cookies.
To achieve their digital marketing goals, they can rely on a trusted internet outsourcing company to handle their campaigns.
There are many SEM and SEO service provider Philippines that verticals can choose from. Still, since these agencies have varying niches, resources, and expertise, businesses must consider the one that meets their requirements and shares their vision. This year has introduced several new search engine marketing trends to the industry. For more information about them, see this infographic from Digital Marketing Philippines.