Roadmap to Riches: What is it?

If you are reading this, most likely you’ve already heard of the Roadmap to Riches course that offers resell rights, and you may have a mixed opinion about it. If you ask me, it is a great opportunity. However, if you start digging deeper into contents on social media about this course, it might sound too good to be true. So too make everything clear to you, here is a full review of the Roadmap to Riches course.

The Roadmap to Riches is a course as well as a community created by 2 entrepreneurs, Zach and Hannah. It teaches you about digital marketing, online systems, online business, and a success mindset. The course is designed for small business owners who want to learn how to efficiently market their business online and generate more sales.

Interesting thing about this course is that if you purchase the course, you also have the ability to resell the course, market it as your own, and keep 100% of the profit.

Other than ‘Roadmap to Riches, you might have even seen some variations to its name, including “The Roadmap” “Roadmap 2.0” or even “Master Resell Rights” or “MRR”. And at this point, this digital marketing course is really starting to get traction.

What is Master Resell Rights (MRR)?

MRR is not something that just emerged recently. MRR can be understood as a type of resale right you can purchase for digital products which can then be resold at the same price or what is stated in the terms. Unlike other selling rights where you can package the product with other offerings and name the package as a product, this type of right doesn’t allow you to adjust the content, and you can’t say that this course is created by you. As for this course, you HAVE to resell the product at $497. You can’t change the price. And you can’t modify the course contents or you can’t be the creator of the course as I mentioned earlier.

Can you actually make money with the course?

Once you take the course, you will learn everything you need to know about building a successful online business by selling digital products. However, that doesn’t mean that it’s guaranteed that you’ll make a lot of money. There’re two ways you can earn money. You can either follow the training, build your audience, create your content and sell digital products, or resell the Roadmap to Riches program using the Master Resell Rights.

What does the course actually contain?

The Roadmap 2.0 course has been released, and this includes 28 core modules, a community you can join and weekly calls you can attend via zoom.

The training modules include:

Introduction to Roadmap 2.0 (6 videos)

This very first part of the course gives an introduction to the platform called Kajabi. Kajabi is where this course is hosted. This introduction navigates around the Roadmap 2.0 program. You’ll also learn about Master Resell Rights, setting goals, and the community calls.

Community Benefits (5 videos)

In this one, you’ll be taken through some of the bonus offers offered to Roadmap to Riches 2.0 members, as well as frequently asked questions and downloading content.

Module 1: Diving into the World of Digital Entrepreneurialism (4 videos)

This first module has interesting stuff. Perfect for beginners to the digital marketing world, this module teaches you about digital marketing as a whole, the opportunities that present themselves and how this type of marketing is different to what you probably know.

Module 2: Building a Solid Base (6 videos)

You’ll benefit a lot from this module if you’ve never built a business before. You’ll be able to learn about Core values and ethics, creating business goals and objectives, crafting a mission and vision statement, etc. in this module. This module may take a bit of brain power, but will be worth it in the long run.

Module 3: Tailoring a Business to your Vision (11 videos)

In this module, you’ll go through the brainstorming phase where you will learn how to evaluate your ideas, how to document them, and analyze them compared to the market growth rate.

This module makes you able to identify opportunities and ask yourself if the opportunity is right for you.

Module 4: From Idea to Market Ready Product (7 videos)

This module is all about deciding what kind of products you should promote or create. How ot price your product or service, how to test selling it, and how to make it.

Module 5: Branding Essentials (10 videos)

It isn’t easy to build brand on soial media. So, this module guides you through everything from developing your target market, to developing your buyer persona, getting your brand colours and logo, then finally crafting your brand voice. Following the guides from this modules can lead to a long term branded foundation.

Module 6: Introduction to Business Automation (5 videos)

In this module, you’ll learn about the different types of business systems you can build to automate your sales. This makes it easy for you to decide in choosing the right system to sell products.

Module 7: Legal Documents needed for the Roadmap (5 videos)

In this module, you’ll learn what legal documents are required for your business including privacy policies, income disclosures, distribution rights, etc.

Module 8: OPTION 1 – Bypass Funnel with Stan Store (9 videos)

One of the fastest ways to get setup to sell online products without having to use funnels, is by creating a Stan store. Stan Store is a preferred platform to those wanting to get setup quickly.

Module 9: OPTION 2 – Build your Own Funnel with (29 videos) is the funnel platform they teach inside of the Roadmap 2.0. In this module, you’ll go through all of the necessary steps to build your own funnel from scratch.

Module 10: OPTION 3 – Pre-Built Funnel with (15 videos)

The Roadmap program also includes a pre-built funnel inside of which you can use to resell the Roadmap with Master Resell Rights. You can make required changes in the funnel by editing it.

Module 11: OPTION 4 – Using Stan Store and External Systems Together (2 videos)

In this step, you’ll learn how to build an additional website page using Canva to link to your Stan Store.

Module 12: How to Test a Funnel (4 videos)

Once you build your funnel, you’ll learn, from this module, all the required steps to test if it actually works.

Module 13: Email Marketing Mastery (8 videos)

In this module, you’ll learn about creating an email list, building your subscriber base, creating email automation and being compliant. Don’t miss this module if you want to make long-term sales.

Module 14: Email Marketing with Stan Store (1 video)

If you are using a Stan Store, this walks you through the process of email marketing using the Stan Store.

Module 15: Email Marketing with (12 videos)

Here, you’ll learn now how to build out an email list, email campaigns, and email automations with

Module 16: Blogging for Success (8 videos)

In this module, you’ll learn how to create your content strategy, keyword research, crafting blog posts and optimising them. In a long run, this will especially benefit those who don’t want to come infront of camera to make contents.

Module 17: Online Marketing (13 videos)

Online marketing module teaches you how to properly make contents.

Module 18: Business and Content Optimization Tools (11 videos)

This module will show you how you can use third party tools like Manychat, chatGPT, etc. to grow your business.

Module 19: Navigating Business Challenges (4 videos)

This module will show you how to overcome challenges to help business momentum stay consistent.

Module 20: Customer Service Excellence (5 videos)

This is one of the most important modules. It’s about how you should communicate with your audience to increase lifetime value and conversions. 

Module 21: Sustaining Business Momentum (4 videos)

Even having started with excitedment, at some point, everyone gets demotivated. And this module will give you ideas how you can stay motivated, along with different tools to improve productivity and efficiency. 

Module 22: Facebook (9 videos)

This module is best for those who use Facebook on the daily. You learn everything from optimising your account, building a business page, creating short form content and how to target your ideal audience. 

Module 23: TikTok (8 videos)

Tiktok is one of the most popular social media platforms. This module will teach you about some simple but crucial things on Tiktok you must do to maximise reach.

Module 24: Instagram

Instagram has its own community of users and it has a huge viral capabilily, especially with Instagram Reels. In this module, you’ll learn how you need to build your account, the type of content you need to create, and how to post them.

Module 25: YouTube (12 videos)

Youtube is one of the oldest platforms among other social media platforms. And it’s a gold mine if you know how to use it. That’s why in this module they teach you how to start from scratch, optimize your channel, and focus on building the right content. 

Module 26: Pinterest

This module will teach you how you can utilize Pinterest to generate traffic and promote as well as sell different types of products.

Module 27: Video Editing With Capcut (8 videos)

Capcut is a very popular as well as one of the easiest video editing tools, especially for short form videos. In this module, you’ll learn how to edit videos using Capcut, how to add captions, transitions and export videos.

Module 28: How to Use Kajabi to Build Your Own Course (25 videos)

Last but not the least, once you’ve gone through this whole course, you’ll have accumulated a decent amount of knowledge. So, you might want to create your own course. And this module will teach you how to build your own course using the platform called Kajabi which the Roadmap 2.0 is hosted on. 

The Roadmap Community

On top of the core modules, you’ll also get access to the main member’s community where you can see how others are getting on with the program. For some users, this was one of the main selling points for them and they described it to be a “vibrant community helping them with their digital journey”.


This course makes it easier for you to generate sales through digital marketing. Moreover, instead of selling others’ products and generating a commissions, the resell rights in this program helps digital marketers earn 100% profit on the product they promote and sell. And, even if you don’t sell the course, the amount of information in 28 modules is something very few online courses provide at similar price. So, why not give it a try?


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