Reasons for the growth of Matrimonial Websites

The impact of lockdown on Covid-19 can be seen in almost all business sectors, but matrimonial sites were an exception, as they had witnessed a huge growth in the number of new customers. With most people being confined to their houses amid lockdown, they were spending more time browsing on online matrimonial websites in order to find the right match.

The pandemic had helped various matrimonial sites like Shaadi.com, Jeevansathi.com, BharatMatrimony, etc. in garnering more customers. From offering special schemes to helping couples in getting married virtually amid lockdown, these websites were not leaving any stone unturned to attract more customers.

Online Matrimonial is the platform for millions of users to connect with each other for the purpose of getting married. It is a global platform, which acts as a bridge between singles ready to mingle and connect them from all over the world. It is the modern scenario to arrange marriage set-up and offers a wide search to youth.

The user-friendly interface for both youths as well as parents and the simple process adds value to the business. You simply have to sign up/log in to the website of your choice and register there, by filling a form to upload your bio- to with one click of a mouse you can begin the search based on your preferences. These sites even offer the online chatting feature to start initial conversations. Online matrimony sites are the ideal mix of Indian traditional values and latest technology for Indian bachelors and spinsters to explore and find a perfect match for a lifetime.

What is matrimonial Business?

Indian Matrimonial websites make for a perfect substitute for millions of Indians who are now connected to the web and still belong to traditional beliefs. Considering the enhanced reach, extreme convenience and more privacy, online Matrimonial websites are most definitely a preferred substitute to conventional sources to find brides and grooms. It is simple for anyone to simply log onto a website of their choice and register by uploading a bio-data with information of their choice. It offers user-friendly interfaces for youth as well as parents to conduct searches based on their preferences and initiative conversation with a click of a mouse. This ideal blend between Indian traditional systems and modern technology has made it possible for Indian bachelors and spinsters around the world and explore and find themselves the perfect match for life.

The Video Feature

From virtual weddings to video calling, matrimonial sites are innovating matchmaking ways and this is resulting in the growth of business even during lockdown days.

Shaadi.com which is one of the most popular matrimonial websites in India launched a video calling feature that potential brides and grooms can use to interact with each other at a time when people are avoiding in-person meetings due to the coronavirus outbreak.

On the first day of the launch, the service was used by almost 75,000 users and on the next day, it rose to 100,000 users. In less than a month, over 500,000 users have made video calls. Info Edge had also witnessed significant traffic to their video calling service as people try to reconcile with their lives using technology.

Target Audience of Matrimonial Sites during Pandemic

Indians who are either divorced or have lost their partner are also now thinking of another partner. Rohan Mathur, the chief business officer at Jeevansathi said that “In the last two months we have also seen an increase in second marriage profiles and the year on year growth has doubled. Additionally, the growth seen in second marriage profiles during Covid-19 has outdated the overall platform growth”. Another group of people increasing the number of users for these matrimonial websites are the working people that are single.

Adhish Zaveri, the Marketing Director of shaadi.com says “Singles were active during pre-Covid days, too, on the platform, and 70% of our profiles were made by them. The covid-19 period has certainly accentuated this. Engagement on Shaadi.com in small cities is up by 30-35%. The weddings now can be organized like small intimate ones.

Business trends of Matrimonial script

Online matrimonial websites developed from Matrimonial Script have changed the verticals of matchmaking. The race of match-making is very big and endless. With the help of Matrimonial Clone Open Source, you can take complete advantage to settle your match-making business online. This business will turn out to be the best source of revenue generation. Matrimonial Script has touched lives of millions of people all around the world to find their life partner.

Unlike another field, Matrimonial Script has the highest targeted audience, worldwide. Matrimonial Script platform can be applicable majorly to all people of every category, religion, status or culture all around the globe. Matrimonial PHP Script can be customized for a specific set of people belonging to the specific cast or culture. Contact NCrypted today to customize your Matrimonial Script to build a huge and innovative matrimonial website. NCrypted’s readymade script is:

  • Shaadi Clone: Shaadi Clone is a matrimonial service to connect peoples all over the world for match making from different castes and regions. Shaadi clone is designed to target the huge customer market, as marriage is inevitable event for the huge crowd around the globe. Check out the features list today to customize Shaadi Clone as per your niche market requirements.

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