The latest report by IMARC Group, titled “Probiotics Market Report by Ingredient (Bacteria, Yeast), Distribution Channel (Supermarkets and Hypermarkets, Pharmacies/Drugstores, Specialty Stores, Online Stores, and Others), Application (Food and Beverages, Dietary Supplements, Animal Feed), Form (Dry, Liquid), and Region 2024-2032”, offers a comprehensive analysis of the industry, which comprises insights on the probiotics market report.
Probiotics Market Size:
The global probiotics market size reached US$ 63.4 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 114.4 Billion by 2032, exhibiting a growth rate (CAGR) of 6.6% during 2024-2032.
Factors Affecting the Growth of the Probiotics Industry:
- Increasing Awareness about Health and Wellness:
The rising global awareness regarding health and wellness significantly drives the probiotics market. Consumers are becoming more informed about the benefits of maintaining a healthy gut microbiota, which plays a crucial role in overall health. Probiotics, known for their positive impact on digestive health, immune function, and mental well-being, are increasingly adopted. This awareness has been fueled by scientific research and media coverage highlighting the benefits of probiotics in preventing and managing conditions such as irritable bowel syndrome, inflammatory bowel disease, and even mental health issues such as anxiety and depression. Additionally, the aging population, particularly in developed countries, is more prone to gastrointestinal issues, leading to a higher demand for probiotics. The trend toward preventive healthcare, where individuals seek to maintain health rather than treat disease, further amplifies this demand.
- Rising Demand for Functional Foods and Beverages:
The shift in consumer preferences toward functional foods and beverages is another major factor propelling the probiotics market. Functional foods are designed to provide additional health benefits beyond basic nutrition, and probiotics are a key component in this category. Consumers increasingly prefer foods that support their health goals, such as improving digestion, boosting immunity, and enhancing mental health. This demand has led to the proliferation of probiotic-enriched products, including yogurt, kefir, kombucha, and dietary supplements. Innovations in product formulations have made it easier to incorporate probiotics into a variety of food and beverage formats, catering to different tastes and dietary needs. The convenience factor also plays a significant role, as busy lifestyles drive consumers toward products that offer health benefits without requiring significant time or effort.
- Advances in Probiotic Research and Technology:
Technological advancements and ongoing research in the field of probiotics have significantly contributed to the market’s growth. Scientific research continues to uncover new strains of probiotics with specific health benefits, leading to more targeted and effective probiotic products. These advancements are enhancing the efficacy of probiotics and also broadening their application scope. For instance, next-generation probiotics are being developed to address specific health issues, such as metabolic disorders, skin health, and even oral health. The development of microencapsulation technology has improved the stability and shelf-life of probiotics, making it easier to incorporate them into various products without losing their effectiveness. Moreover, advancements in genomics and microbiome research are providing deeper insights into the complex interactions between probiotics and the human body, enabling the creation of more personalized probiotic solutions.
For an in-depth analysis, you can request a sample copy of the report: https://www.imarcgroup.com/probiotics-market/requestsample
Competitive Landscape:
The competitive landscape of the market has been studied in the report with detailed profiles of the key players operating in the market.
- Biogaia AB
- Hansen Holding A/S
- Danone S.A.
- General Mills Inc
- i-Health Inc (Koninklijke DSM N.V.)
- Kerry Group plc
- Lallemand Inc.
- Lifeway Foods Inc
- Morinaga Milk Industry Co. Ltd.
- Nestlé S.A.
- PepsiCo Inc
- Probi (Symrise AG)
- Yakult Honsha Co.Ltd.
Probiotics Market Report Segmentation:
By Ingredient:
- Bacteria
- Yeast
Bacteria dominates the market due to its proven efficacy and extensive research backing its benefits in promoting gut health, immunity, and overall wellness.
By Distribution Channel:
- Supermarkets and Hypermarkets
- Pharmacies/Drugstores
- Specialty Stores
- Online Stores
- Others
Supermarkets and hypermarkets hold the maximum number of shares as they offer a wide variety of probiotic products in a convenient, one-stop shopping environment, attracting a large consumer base.
By Application:
- Food and Beverages
- Dietary Supplements
- Animal Feed
Food and beverages represent the largest segment as consumers prefer incorporating probiotics into their daily diet through easily accessible and convenient products such as yogurt, kefir, and kombucha, which seamlessly integrate health benefits into their routine.
By Form:
- Dry
- Liquid
Liquid holds the maximum number of shares due to its ease of consumption, better bioavailability, and higher consumer preference for products such as yogurt, kefir, and probiotic drinks.
Regional Insights:
- North America (United States, Canada)
- Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
- Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
- Latin America (Brazil, Mexico, Others)
- Middle East and Africa
Asia Pacific’s dominance in the probiotics market is attributed to the high consumer demand driven by traditional dietary practices, increasing health awareness, and a strong presence of probiotic-rich food and beverage products.
Global Probiotics Market Trends:
Government and institutional support play a significant role in driving the global probiotics market. Many governments are recognizing the importance of probiotics in public health and are actively promoting their use through various initiatives and policies. For instance, regulatory bodies are working to create frameworks that ensure the safety and efficacy of probiotic products, thereby increasing consumer confidence. Subsidies and grants for research and development in the field of probiotics are also being provided, encouraging innovation and new product development. Educational programs aimed at healthcare professionals and the general public are being implemented to raise awareness about the health benefits of probiotics. Additionally, institutions such as the World Health Organization (WHO) and the Food and Agriculture Organization (FAO) have acknowledged the importance of probiotics in maintaining health, which adds to their credibility and acceptance. Such governmental and institutional backing helps in building a supportive regulatory environment and also accelerates market growth by fostering greater adoption and consumption of probiotic products.
Ask Analyst for Customization: https://www.imarcgroup.com/request?type=report&id=5483&flag=C
Note: If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.
About Us
IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.
IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high-technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.
Our offerings include comprehensive market intelligence in the form of research reports, production cost reports, feasibility studies, and consulting services. Our team, which includes experienced researchers and analysts from various industries, is dedicated to providing high-quality data and insights to our clientele, ranging from small and medium businesses to Fortune 1000 corporations.
Contact Us:
IMARC Group
134 N 4th St. Brooklyn, NY 11249, USA
Email: sales@imarcgroup.com
Tel No:(D) +91 120 433 0800
United States: +1-631-791-1145