There are two known powerful marketing techniques for search engines today. They are the Pay-Per-Click (PPC) and Search Engine Optimization (SEO) marketing strategies. Marketers in this age of digitalization either use PPC or link search engine optimization to compete with other brands. These strategies also increase a brand or service website’s presence on the internet. Because these two have huge differences and approaches to increasing website leads, most marketers handle these separately.
By way of an alternative, some companies invest not only in one but in both strategies. Marketers in such companies are sure that SEO and PPC combination or link exchange will boost website presence. Here are ways a site can achieve better ranking on search engine results pages (SERPs).
Increased Visibility and Lead Conversion
Keywords serve as of great importance to both PPC and SEO. Businesses tend to rank higher with the help of targeted phrases or keywords for relevant searches by customers. With PPC (especially in this matter), marketers have the advantage of researching and listing keywords that generate traffic. The set of keywords may then be passed to SEO teams for content use and target client conversion.
Better Brand Awareness
The synergy between these two marketing tools works well in building brand awareness. Using PPC campaigns, the target audience is made conscious of the brand. As these people click on the PPC ad, they are redirected to a page that will build their knowledge about the product or service offered. When the time comes, they’ll need your assistance; good interaction with your page will make them remember to recheck your website.
Improved Google Ads Quality Score
A company’s Google Ads Quality Score can also be increased by implementing PPC and SEO strategies. In this way, Google evaluates the value and applicability of keywords, ad copy, and landing pages to users of search engines. A company can receive a score of 1 to 10, with 10 representing the best. All you have to remember here is: the higher the quality score, the higher the ad in search rankings.
Learn more about the advantageous combination of PPC and SEO for your business. Check out this infographic by White Label SEO Agency.
