Nutricosmetics Market Size, Industry Trends, Share, Growth and Report 2024-2032

The latest report by IMARC Group, titled “Nutricosmetics Market Report by Ingredient (Carotenoids, Omega-3, Vitamins, and Others), Product (Skin Care, Hair Care, Weight Management, and Others), Distribution Channel (Drug Stores/Pharmacies, Supermarkets and Hypermarkets, Specialist Stores, Online Stores, and Others), and Region 2024-2032“, The global nutricosmetics market size reached US$ 7.4 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 12.6 Billion by 2032, exhibiting a growth rate (CAGR) of 5.9% during 2024-2032.

Factors Affecting the Growth of the Nutricosmetics Industry:

  • Increasing Consumer Awareness of Health and Wellness

One of the primary drivers of the nutricosmetics market is the growing consumer awareness regarding health and wellness. As individuals become more conscious of the impact of diet and nutrition on appearance, there is a marked shift towards products that can provide beauty benefits alongside health benefits. Nutricosmetics, which are supplements formulated to enhance skin, hair, and nail health, appeal to health-conscious consumers looking to improve their appearance naturally. This shift is further fueled by the increasing prevalence of skin-related issues such as premature aging, wrinkles, and other dermatological problems influenced by lifestyle and environmental factors. As consumers seek holistic and preventive solutions to these concerns, the demand for nutricosmetics continues to grow.

  • Rising Influence of Social Media Influence:

Social media and celebrity endorsements play a significant role in driving the nutricosmetics market. In today’s digital age, beauty and health trends are often set and amplified through platforms like Instagram, YouTube, and TikTok, where influencers and celebrities share their beauty routines and product recommendations. When these public figures endorse nutricosmetics, their followers are often quick to try these products, leading to increased consumer interest and market growth. Additionally, visual platforms emphasize the importance of looking good, which directly benefits the market for beauty-enhancing supplements. The impact is such that products endorsed or mentioned by influential personalities can see a rapid increase in demand, significantly influencing consumer purchasing behavior.

  • Technological Advancements:

Advancements in product formulation and technology are crucial drivers of the nutricosmetics market. The development of innovative and more effective products that promise enhanced bioavailability and better results can attract consumers looking for efficient solutions to beauty concerns. Modern technologies allow for the stabilization of ingredients that were previously difficult to incorporate into supplement forms, such as certain vitamins, antioxidants, and coenzymes. Improved formulations also ensure that these nutrients are absorbed better by the body, enhancing their efficacy. As research deepens our understanding of the skin-gut connection and the role of nutrients in physical appearance, the market continues to evolve with products that are effective but also backed by scientific research. These innovations make nutricosmetics more appealing to consumers seeking tangible benefits from their beauty supplements.

For an in-depth analysis, you can refer sample copy of the report:

Competitive Landscape with Key Player:

  • Amway
  • Bayer AG
  • Beiersdorf (Maxingvest AG)
  • Blackmores Ltd.
  • Herbalife Nutrition Ltd.
  • Otsuka Holdings Co. Ltd.
  • Pfizer Inc.
  • Reckitt Benckiser
  • Suntory Holdings Limited (Kotobuki Realty Co. Ltd.)
  • Unilever

The report has segmented the market into the following categories:

Breakup by Ingredient:

  • Carotenoids
  • Omega-3
  • Vitamins
  • Others

Cartenoids hold the largest market share as they are potent antioxidants found in fruits, vegetables, and marine organisms.

Breakup by Product:

  • Skin Care
  • Hair Care
  • Weight Management
  • Others

Skincare dominates the market as nutricosmetics offer an internal approach to skincare, addressing the root causes of skin concerns.

Breakup by Distribution Channel:

  • Drug Stores/Pharmacies
  • Supermarkets and Hypermarkets
  • Specialist Stores
  • Online Stores
  • Others

Based on the distribution channel, the market has been divided into drug stores/pharmacies, supermarkets and hypermarkets, specialist stores, online stores, and others.

Market Breakup by Region:

  • North America (United States, Canada)
  • Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
  • Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
  • Latin America (Brazil, Mexico, Others)
  • Middle East and Africa

Europe’s dominance in the nutricosmetics market is attributed to well-established health and beauty consciousness which has led consumers to increasingly prioritize holistic approaches to skincare.

Global Nutricosmetics Market Trends:

There is increasing consumer awareness about the link between nutrition, beauty, and overall well-being. Consumers are seeking holistic approaches to skincare and beauty, leading to growing interest in nutricosmetics that promote beauty from within. Besides, nutricosmetics bridge the gap between traditional cosmetics and nutritional supplements. They offer benefits beyond external skincare by nourishing the skin, hair, and nails from within, which appeals to health-conscious consumers looking for comprehensive beauty solutions. Moreover, consumers prefer nutricosmetic products formulated with natural and functional ingredients, such as vitamins, antioxidants, collagen peptides, and botanical extracts. These ingredients are perceived to be safer and more effective in enhancing skin health and appearance.

Note: If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.

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