North America OTR Tire Market Report 2024-2032 | Industry Size, Growth and Latest Insights

North America OTR Tire Market Overview

Base Year: 2023

Historical Years: 2018-2023

Forecast Years: 2024-2032

Market Growth Rate: 5.15% (2024-2032)

According to the latest report by IMARC Group, the North America OTR market size reached 455.9 Thousand Units in 2023. Looking forward, IMARC Group expects the market to reach 726.3 Thousand Units by 2032, exhibiting a growth rate (CAGR) of 5.15% during 2024-2032.The  market is experiencing robust growth, driven by several key factors and emerging trends. 

The North American off-the-road (OTR) tire market is primarily driven by the robust expansion of the construction and mining sectors. These industries are heavily reliant on heavy-duty vehicles and machinery, which require durable and reliable OTR tires, to operate efficiently in harsh and demanding environments. The increasing number of infrastructure projects, including roads, bridges, and commercial buildings, has led to a surge in demand for construction equipment, thereby propelling the need for OTR tires. Similarly, the mining industry’s growth, fueled by the rising demand for minerals and metals, necessitates the use of specialized tires capable of withstanding extreme conditions and heavy loads. The development of more advanced tire technologies, such as radial tires, which offer improved durability, fuel efficiency, and operational lifespan, further supports market growth as companies seek to enhance productivity and reduce operational costs.

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North America OTR Tire Industry Trends and Drivers:

In addition to the construction and mining sectors, the agricultural industry significantly contributes to the demand for OTR tires in North America. The region’s extensive agricultural activities require a wide range of machinery, including tractors, harvesters, and sprayers, all of which depend on high-performance tires to navigate varied and challenging terrains. The growing emphasis on agricultural productivity and efficiency has led to increased mechanization, driving the demand for advanced OTR tires that can offer better traction, reduced soil compaction, and longer service life. Moreover, the adoption of precision farming techniques and the integration of smart technologies in agricultural machinery are creating a need for tires that can support these innovations. The expansion of the logistics and warehousing sector, driven by the rise of e-commerce and the need for efficient supply chain operations, also boosts the OTR tire market. Forklifts, reach stackers, and other material handling equipment used in warehouses require reliable tires to ensure smooth and safe operations. Furthermore, ongoing research and development efforts aimed at producing eco-friendly and sustainable tire solutions are gaining traction, reflecting the industry’s response to environmental concerns and regulatory pressures. These factors collectively drive the North America OTR tire market, ensuring its steady growth in the coming years.

North America OTR Tire Market Industry Segmentation:

The report has segmented the market into the following categories:

Demand Insights:

  • Original Equipment Market
  • Replacement Market

Tire Size Insights:

  • Top Tire Sizes in 24’’-30’’
  • Top Tire Sizes in 31’’-35’’
  • Top Tire Sizes in 36’’-39’’
  • Top Tire Sizes in 40’’-50’’
  • Top Tire Sizes in 51’’-55’’
  • Top Tire Sizes in 56’’-63’

Tire Type Insights:

  • Radial Tire
  • Bias Tire

Vehicle Type Insights:

  • Mining Vehicles
  • Construction & Industrial Vehicles
  • Agricultural Vehicles
  • Others

Distribution Channel Insights:

  • Offline
  • Online

Country Insights:

  • United States
  • Canada

Competitive Landscape:

The competitive landscape of the industry has also been examined along with the profiles of the key players.

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Key highlights of the Report:

  • Market Performance (2018-2023)
  • Market Outlook (2024-2032)
  • COVID-19 Impact on the Market
  • Porter’s Five Forces Analysis
  • Strategic Recommendations
  • Historical, Current and Future Market Trends
  • Market Drivers and Success Factors
  • SWOT Analysis
  • Structure of the Market
  • Value Chain Analysis
  • Comprehensive Mapping of the Competitive Landscape

Note: If you need specific information that is not currently within the scope of the report, we can provide it to you as a part of the customization.

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