Marketing in the Age of Pandemic (Infographic)

Different markets and fields are still coping with the global pandemic still threatening globally, making the shift to the new normal an undergoing process.

This pandemic was worse than the 2008 Global Financial Crisis. Economies from different countries were subject to many safety and health protocols. However, things are slowly improving as businesses are allowed to reopen.

New strategies are being developed to meet the markets’ demands, like outsource search engine optimization. We carefully shift to the new normal and enter the Age of the Pandemic.

ECONOMIC IMPACT ON THE PANDEMIC

Everyone around the world is subject to virtual lockdown, including everyone involved in the purchasing and selling goods.

DECLINE IN THE GLOBAL ECONOMY

According to IMF, global economic output was likely to drop by 3% in 2020. The United Kingdom and the United States of America were no exceptions as these have been forecasted to have a GDP drop of 14% and 10%, respectively.

REDUCES MANUFACTURING & RETAILS ACTIVITIES

Most businesses were forced to close their doors or reduce their operations because people now prefer the convenience of home. Others converted their businesses to online platforms to keep their business afloat.

UNEMPLOYMENT RATES ON THE RISE

Many workers lost their jobs due to the slowdown in manufacturing and the shift of businesses to online platforms, which need less staffing. Some companies are now allowed to open physical stores, the number of customers they can serve has been limited.

HOW TO RESTART MARKETING IN THE AGE OF PANDEMIC?

According to WHO, staying at home is the best and most effective way to protect yourself from the virus. Therefore, business owners are switching to online sales and post, handcrafted products, and batch shipments to ensure that their customers receive their goods on the same day. How can business owners connect with their customers and survive without making face-to-face contacts?

INCREASE PRESENCE ON SOCIAL MEDIA PLATFORMS

Smartphones are becoming more common, and people can connect with others through their applications. Even older people are learning how to use them. Social media is a crucial tool for marketers to communicate with their customers and attract new customers.

REEXAMINE BRAND MESSAGING

The global market is far more complicated than it used to be, and it continues to change as of today, catering to the needs of customers from different places. Reviewing brand and advertising messages is a must to ensure they align with current market conditions.

We will see more changes as we adapt to the new environment, especially since the global economy is slowly recovering from the pandemic threat. Marketers need to be ready for the new normal and use every opportunity available to get back in the market, like developing outsource seo strategies.

If you want to learn more about how the marketing field changed in the midst of a pandemic, you can read this infographic from Digital Marketing Philippines.