Indian Wellness Market: Global Industry Analysis and Forecast 2019-2025

Stratview Research has published a new report titled “Indian Wellness Market” which is segmented by End User Pool (Fitness Boutique, Community Gymnasium, Exclusive Health Clubs, Spiritual Camps, Home, Hotels Fitness Centre, Office Fitness Centre and Others), By Equipment (Connected Equipment/Smart Devices, High Intensity Interval Training (HIIT) Equipment, Strength Training Equipment, Cardiovascular Training Equipment, Others) By Mode of Training (Online, Group Training/Offline, Personal Training), By Choice of Fitness Regime (Yoga and Gym), By Fitness Supplement Market (Nutraceuticals, Proteins, Others) and by Type of Supplement (Natural and Synthetic), By Region (North India, West India, South India and East India).

As per the study, Economic Times, one of premier print publishers in India claimed that if ‘Swachh Bharat’ was one of the resounding mantras of the Modi government during its first tenure, ‘Fit India’ is set to be one in its second stint. This campaign is expected to be coordinated by the sports ministry, this mission will see ministries of information and broadcasting, human resource development, panchayati raj and rural development, health and youth affairs also involved in the mission. The demand is expected to be huge and many folds as the Government of India is all set to motivate India’s 130 crore population henceforth. This brings immense opportunity for market players. Not only fitness coaches and operators will benefit from this movement, the suppliers of gym equipment, Nutrient Suppliers for Fitness, Manufacturers and many more stakeholders are expected to gain from this movement.

In August 2019, the government has opened doors to huge amount of opportunity and at the same time the finance ministry has allowed 100% FDI in retail which also allows small to mid-level players in Western and Indian market to enter the market with ease.

As per a sports ministry proposal, 2019 will focus on ‘physical fitness and mental wellbeing’. Year two of the mission will be dedicated towards ‘healthy food and eating habits’. The third year will emphasize on adoption of sustainable and environment-friendly lifestyle, while year four will look at healthy life style practices, health friendly goods and services, simple easy ways to keep diseases at bay. The report explores all the possible avenues which can open door for new players in the Indian market as well segments the market into North, East, West and South regions based on the demand, gap and opportunities that are expected to initiate from end of 2019 onwards.

Report Highlights

This report covers comprehensive data on emerging trends, market drivers, growth opportunities, and restraints that can affect the market dynamics of the industry. It provides thorough analysis of the market segments which include products, applications, and competitor analysis.

The market is bifurcated into various segments. Below given is the segment-wise analysis –

Based on a published report, over 2,200 men and women, between the age group of 18 and 35 years, were surveyed by a leading sports brand across the top nine cities — Delhi-NCR, Mumbai, Bengaluru, Kolkata, Pune, Hyderabad, Chennai, Ahmedabad and Chandigarh. The results showed varied preference among millennials when it comes to fitness. The report from Stratview explores the demands, gaps and opportunities in the light of Fit India Movement 2019, when this trend is expected to gain more momentum, leading to higher demand of equipment, supplies and nutritional supplements among end users.

Major gym chains were born during the 80s, including Gold’s Gym, 24 Hour Fitness, LA Fitness, and the Bally Company. They targeted two archetypes: weight lifters and aerobics fans. Things have changed in 2019 and with the announcement of Fit India movement, this market is all set to bloom. In India, people have preferences for fitness centres such as home, office, boutique, exclusive and so on. Depending on the spending power of Indians, people opt for different level and centres. The report from Stratview has explored the major cities to create a three sixty overview for manufacturers, suppliers and new market entrants.

Amer Sports Corporation, Brunswick Corporation, Fitbit, Core Health and Fitness, ICON Health & Fitness, Inc., Impulse (Qingdao) Health Tech Co. Ltd., Johnson Health Tech Co. Ltd, Nautilus, Inc., Technogym S.p.A., Torque Fitness, and TRUE Fitness Tech are some of the leading equipment providers in gym segment, globally. The players who are focusing on India market have to understand the local or domestic competition that exists in 2019 and also the demands and gaps of the market.

Key questions answered by the report

  • What is the projected CAGR for revenue from the Indian Wellness Market during the forecast period?
  • What would be the market be valued at by 2025?
  • What is a major driving factor for growth of the market?
  • Which region accounted for largest revenue share in the Indian Wellness Market?
  • Which are the major market players?

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