According to the latest report by IMARC Group, titled “In-app Advertising Market Size: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2022-2027”, The global in-app advertising market reached a value of US$ 110.9 Billion in 2021. Looking forward, IMARC Group expects the market to reach US$ 343.5 Billion by 2027, exhibiting a CAGR of 20.79% during 2022-2027.
In-app advertising refers to a monetization strategy for mobile publishers that allows advertisers to promote their products and services on smartphone applications. The advertisements aid publishers in keeping their content accessible for users and escalate downloads while earning easily scalable revenue. Some commonly utilized in-app advertisement formats include banners, interstitials, video units, rich media ads, etc. In-app ads are user-friendly and provide advanced location targeting features that enhance consumer engagement.We are regularly tracking the direct effect of COVID-19 on the market, along with the indirect influence of associated industries. These observations will be integrated into the report.
In-app Advertising Market Trends:
The rising utilization of smartphones and tablets due to the easy accessibility of high-speed internet is primarily driving the in-app advertising market. Moreover, various leading manufacturers and service providers are promoting their products through innovative video ads to generate quality leads, thereby also propelling the market growth. Besides this, the growing utilization of several applications to access social media and the introduction of online gaming is further catalyzing the demand for in-app advertising. Apart from this, the launch of location-based technology to track customers and advertise personalized content is acting as another growth-inducing factor. In line with this, the growing penetration of broadband services and elevating levels of urbanization, especially in the developing economies, are expected to fuel the in-app advertising market over the forecasted period.
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Global In-app Advertising Market Coverage and Segmentation 2022-2027:
Competitive Landscape:
The competitive landscape of the market has been studied in the report with the detailed profiles of the key players operating in the market.
Amobee Inc. (Singapore Telecommunications Limited), Apple Inc., BYYD Inc., Chartboost Inc., Facebook Inc., Flurry Inc. (Verizon Media), Google AdMob (Google Inc.), InMobi (InMobi Pte Ltd.), MoPub Inc. (Twitter), One by AOL (AOL), Tapjoy Inc. and Tune Inc.
The report has segmented the market on the basis on region, advertising type, platform and application.
Breakup by Advertising Type:
- Banner Ads
- Interstitial Ads
- Rich Media Ads
- Video Ads
- Others
Breakup by Platform:
- Android
- iOS
- Others
Breakup by Application:
- Messaging
- Entertainment
- Gaming
- Online Shopping
- Payment and Ticketing
- Others
Breakup by Region:
- North America: (United States, Canada)
- Asia Pacific: (China, Japan,India, South Korea, Australia, Indonesia, Others)
- Europe: (Germany, France,United Kingdom, Italy, Spain, Russia, Others)
- Latin America: (Brazil, Mexico, Others)
- Middle East and Africa
Ask Analyst for Customization and Explore Full Report with TOC & List of Figure: https://www.imarcgroup.com/in-app-advertising-market
About Us
IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.
IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.
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