In ancient times, candles were the source of light for homes. Over time, people started to use them for different purposes. In modern times, candles are used for mediation, home and outdoor decoration, candlelight dinner, and many more. There are multiple and immense benefits of candles over health. It has been observed that an average person must use one candle in a week, which boosts the home business of candles. People who are linked with the candle business are earning a handsome amount. There are plenty of candle business ideas. At the same time, Google declared that how to start a candle business is the most searched query. Let’s discuss if starting a candle business is profitable.
Is it beneficial to start a candle business?
The candle business is flourishing and getting the attention of most people. That’s why it’s necessary to check, is candle doing good business? Candle making businesses do not require a hefty amount or a large space. You don’t need to hire a large team or buy equipment. You can start it from your home.
Candle business is considered a cosmetics company and sets its own key laws and regulations. You need to get a permit from your state and country, respectively. The candle business has indeed expanded with a large audience. At the same time, it made the market more challenging. With the uniqueness of ideas, you can make your position in the market. However, the market is still profitable. That’s why more and more companies are registering themselves as home based companies.
Candle business ideas
There are plenty of candle business ideas that you can use to start your business. Some of them are:
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Scented or aromatherapy candles
Scented candles have their own relaxation and soothing properties. They are used for several reasons. In addition to this, people use these candles for fragrance purposes. In contrast, customized candles allow them to add their favorite color and fragrance to candles. That’s one of the reasons people are tending toward the candle business.
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Vegan candles
Vegan candles are the alternate solution for all those who do not like to use animal by-products. So soy wax, plant based wax, fragrance oil, and natural oils are preferred in their manufacturing.
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Decorative candles
Candles with different and unique shapes are made for home decoration purposes. They have a good effect as decoration pieces and are in great demand.
What do you need to start your candle business?
The candle making business is profitable, and you do not need much capital and equipment to start this business. Hence you can do candle business on a small scale or even from your home. Let’s check what you should do to start a candle business.
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Do market research
The first and foremost step of any business is to do market research. You need to check market trends. It helps you to draft your business plan.
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Business plan
A candle making business plan is a must in order to track your progress. Make a plan that can suit all your business needs. Like:
- What’s your budget?
- From where you can source raw material?
- What’s the USP of your business?
- And at what price will you sell your candles?
- What kind of packaging do you prefer to pack and sell your candles?
Many businesses prefer to buy Candle Boxes At wholesale rates to get them reasonably priced. Because the more the quantity, the better the price per unit you will get. Furthermore, it helps them save time and maintain a smooth business supply chain.
In addition to this, you need to ensure what kind of market you will deal with. For instance, there are markets:
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Prestige
A market that deals with branded, elite, and luxury fragrances.
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Mid-market
Mid market candles are candles with broader appeal than prestige candles. Most of the home based candle businesses deal with this type. They added different kinds of fragrances. Most often, you see them in retail stores.
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Mass market
This market is broader than any other market. And that’s why it is available at an economical price.
So, design your business plan wisely after doing extensive market research.
Build your brand
Create a candle business name
One of the most important parts is to name your business. Because, no state allows the same name for two businesses. So, choose a unique and attractive name for your business and then register it.
Build your online store
If you want to start your business as a physical store, you need to open one. But as we all have observed change in the customers’ buying behavior. That’s why it is better to secure the domain of the same name. It is wise to start your business as a brick-and-mortar store and as an e-commerce business.
Make candles to sell
Candle selling could be fun earning. You can add your creativity to making unique candles and receive appreciation. So, you will turn your passion into a profession. Add this as the USP (Unique Selling Point) to your business. Let people know about this. People love to hear brand stories. Create your own story and sell candles with style.
Create a marketing plan
Marketing is a must for every business. What if you prepared a high-quality product and no one was there to buy it? That’s why it is necessary to market your product and services. There are different marketing strategies and platforms. You should use them all and check which is best for your business.
- You can distribute flyers and pamphlets
- Hang door-hangers
- Use affiliate marketing
- Printed packaging boxes
- Bring potential customers to your website
- PPC and other paid campaigns
You can use all these strategies to generate more leads and revenue for your business.
Conclusion
Starting a candle business can be profitable with the right planning, research, and execution. The candle market is growing, and plenty of unique ideas exist to explore, from scented and decorative candles to vegan options. With a minimal investment, you can start your candle business from home and scale it as it grows. Creating a business plan, building your brand, and marketing your products to stand out is important. Dedication and creativity can turn your passion for candles into a successful business.