How to Create SEO-Friendly Landing Page ?

A Landing Page is an essential component for user interaction. It is the standalone page of your website which lets your user interact with your page and then navigate to other pages of your website. This page is necessary because whatever the action the user wants will take place from this page only. 

But having a landing page in SEO is not enough, it should be optimized properly as well.  A well-optimized SEO landing page will only be able to rank on the search engines. So, today in this blog, we will learn about how you can create a friendly landing page for your website. So, let’s start the blog and be with us till the end of this blog. 

What is a Landing Page?

A landing page is a standalone webpage that the user lands on after clicking from some other locations like Email, social media, or Google sources. Every content strategy includes a landing page to boost their traffic and conversions for their websites. Once the user lands on your landing page, he will most probably take action such as joining your lists and buying new products, and many more things. 

Now, you can understand, how crucial is to have a well-optimized landing page for your business. So, let’s see how you can create an SEO-Friendly landing page for your business.

How to Create SEO-Friendly Landing Page for Your Business?

While building a landing page consider the following tips and tricks and then optimize it according to Search Engine Optimization 

Make sure Your Landing Page is Well-Designed and Easy to Navigate 

A User experience is important to note down if you want to optimize your website with SEO. If your website is easily accessible by the user, then there is a greater chance of your website being ranked at the top of SERP. So, make sure to create a user-friendly website that should make your user stay in your content for a long. 

Remember the following key things to optimize the website according to the SEO 

  • Use a Clean and Simple design 
  • Make use of easy-to-read fonts and typography 
  • Use a good amount of White spaces
  • Keep the page well-organized 
  • Make sure the page is easily linked with one another 

The user experience can be effective in your landing page and can create a lot of actions for your users. If you want to optimize your landing page as per SEO fundamentals, then you can consult our Reno SEO company, our talent pool of experts will help you to get a well-optimized SEO-friendly landing page for your websites. 

Include Keywords Strategically on Your Landing Page 

Keywords are an integral component of your webpage. Because it lets your website rank for a particular phrase on the search engines. Once you have identified your target keywords, then it’s time to place the keywords strategically within your content. 

The title page is just like the headings of your webpage. Make sure to write a title that can entice your user to click. Writing compelling and genuine titles is good for your SEO campaign. 

Write the meta-description short but not too short, it should describe the content of your website in just 2 to 3 lines. It must be a short glimpse of your website content. 

The header tags are arranged in a hierarchical order. So make sure to add the heading tags from descending to ascending.  Use proper keywords in your header tags. Your header tags should be relevant to the content on your website. Make sure the header tags are clear and concise.

Always make sure to give proper names to the files. Images with a proper name get crawled fast. Images with proper names and keywords improve your website ranking fast and get your site placed on the top of Search Engine result pages. 

Create a Solid Call to Action, so that the User can take the next step 

Doesn’t matter, how much your website is well optimized, if people don’t know where to go and what actions to take, then it’s not worthwhile anymore. So when you are building a landing page, make sure to create a solid call to action button so that the user can immediately take action. 

For example, “If you are running an e-commerce campaign, then your call to action line should be “Buy now and get 25% discount on your first order”, this could be your call to action, and this would entice your user to click on your page. 

If you want to run an ad campaign, then hire our Boise SEO agency and start building your SEO Campaign now. 

Make Your Landing Page load quickly and Efficiently

The loading page never ranks on search engine pages and even user doesn’t want to interact with the loading site, so make sure to keep the site loading fast as much as possible. You can fasten your website speed by reducing the image size, CSS, Javascript files, and many more. 

Use Schema Markup to Inform Search Engines More About Your Landing Page

Schema markup is a code that you can add in your website to give more information about your website to the search engines. This will help the search engines to understand how to index your webpage quickly. 

Moreover, Schema Markup also show rich snippets in the Google. So, it would even increase your Click through rate of your websites. 

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The Conclusion 

There is no doubt SEO can definitely give you good visitors, but make sure to optimize your landing page properly, then only you would be able to get the potential visitors to your site. If you are having any query, feel free to ask our Boise SEO experts, will help you solve your query well. 

FAQs 

What is Landing Page ?

Landing page is a standalone page of your website that lets the users to take action to navigate to the other pages of your websites. 

What is difference between landing page and website ?

The landing page can be customized as per your SEO Campaign but the website can’t be customized once it is developed. Landing page is mainly created for advertising your products and services and gets relevant users for your business.