One of the most critical factors in SEO is website speed. The faster your site loads, the more likely your visitors will stay and make purchases. Google considers page speed an essential measure of success. If your website is slow, it won’t be able to attract a large number of visitors, which is what you want.
The search engine prioritizes page speed and penalizes you if your pages are too slow to load. Page speed is one way that Google determines the quality of a site and gives higher ranking to websites that meet user expectations. In addition to page speed, other factors such as readability and ease of navigation also affect your website’s ranking in the SERPs or Search Engine Results Pages. Websites that are fast to load are more appealing to site visitors and have a lower bounce rate.
To help you rank up, you can opt to use a WordPress speed optimization service if you have a website that takes a long time to load. These services can help you identify the most important pages and improve them. Here are other ways that an optimization service may help your site and brand stand out:
- optimizes your new pages and monitors Google’s algorithm changes,
- increases traffic and conversions
- looks for the points in the journey that take the longest time to optimize and improve their load times.
With lower bounce rates, more visitors will stay on your website, increasing sales and conversions. WordPress speed optimization keeps your visitors happy and interested while attracting new customers.
In conclusion, getting help for a company’s SEO needs is necessary to meet digital marketing standards. So, if you ever need assistance in website optimization, Digital Marketing Philippines is here for you. Connect with us through [email protected] or call us at (+63) 46-472-6489.