How Do Companies Monitor Social Media?

What is Social Media Monitoring?

Social Media Monitoring is practiced by businesses who want to listen to what is being said about their brand online. SMM involves monitoring things like mentions, comments, keywords, and hashtags relevant to a company or industry. 

Companies who use this type of Media Monitoring have the advantage of staying on top of relevant social media discussions about their brand, therefore providing valuable insights. This has the ability to shed light on factors such as:

  • Social Return on Investment
  • Share of Voice: How much of the conversation is about you?
  • Social Sentiment: The current mood of the conversation
  • Trends
  • Popular hashtags or keywords, which you can include on your social media posts to gain a larger audience

By looking through this data, an organization can gather information about the current social media trends and issues, which can then be applied into its digital marketing strategies and insights.

How Does Social Media Monitoring Work?

Social Media Monitoring tools crawl through various sites on the internet for specific information. Using Social Media Monitoring tools can shed light on valuable data, which companies can use to build their marketing strategies around. 

These tools use algorithms that sort through sites in a continuous, real-time process. A company can direct these tools to look for subjects to analyze. These can include things like comments, product reviews, mentions, or other necessary data, which can then be looked through and reviewed for valuable information. A company could read reviews about their product, for example, and address issues found there. This could also be applied to the management of Public Relations and customer service.

So How Do Companies Monitor Social Media?

Companies can employ a variety of methods to monitor social media. Manual monitoring is the most basic option: it entails looking for mentions, keywords, and hashtags through manual effort. This option may not be the best choice, however, because it can be time-consuming and dependent on human error. It’s easy to miss something when you’re looking through social media platforms, which have thousands upon thousands of content. 

There are many standalone services on the web that offer Social Media Monitoring and media reporting tools and software. Some of these software are plug-and-play, only requiring human analysis after a dictated period of time. Although most websites are analyzed by these tools, there are other software that allow companies to crawl through and monitor additional sites. Google Trends is a good example of a data analysis tool. Due to being free to use, however, it may not offer all the insights a company wants to gather.

Media Monitoring Companies like Burrelles also offer these services. Compared to simply downloading software, consulting a media monitoring company can give a company better SMM insights, along with more customization options. For example, a company can choose to only monitor Facebook, or they may choose to include other platforms(like forums, independent blogs, or newsletter sites) in their review. These companies can deliver customized reports at the end of a chosen period of time. These reports can help those who aren’t too sure how to read into the information gathered from Social Media Monitoring.

Is Social Media Monitoring Right for My Brand?

If you’re aiming to stay on top of trends and improve customer engagement, Social Media Monitoring is the right choice. Not being aware of current social media trends can cause your company to unknowingly have outdated advertising, making it harder for customers to relate to your content. Knowing what hashtags to use can greatly increase your posts’ visibility. This can draw customers to your brand and keep your posts fresh and engaging!

Monitoring social media brings more to the table than just customer engagement. This practice also helps sort through the seemingly endless content, sorting through dozens of posts to find new keywords, hashtags, and trends for you to use. These tools can also highlight the current “mood” on social media—is it a good time to promote a product, or are other issues taking center stage?

Without social media monitoring, a company runs the risk of going blind. Customers may find it hard to reach out to an organization that doesn’t immediately reply to their concerns. Old, outdated posts may turn potential audiences away, thus decreasing the visibility of your brand’s online presence.

Therefore, it’s always a good choice to incorporate Social Media Monitoring in your business. From current trends to performance data, the insights that SMM offer is bound to give your company an edge, especially in today’s fast-moving digital world.

Which Social Media Monitoring Tool is Right for Me?

There’s a wide range of SMM tools to choose from, which can make it difficult to find an all-around service for you. Every tool is going to differ in the features they can provide. 

That being said, Burrelle’s Social Media Monitoring Tools offer a broad range of features that seamlessly track and monitor the web in real time. Our tools include:

  • Non-stop brand monitoring
  • Prioritizing Impactful Conversations
  • Multiple Language Support
  • Multiple Resources
  • Organization of Discussions, Mentions, Tweets from Facebook, Twitter, Instagram, Youtube, Reddit, etc.
  • Powerful Analytics
  • Functionality
  • Email Alerts

If you feel like Social Media Monitoring is something your brand needs, contact us now. We’d be more than happy to show you the quality Media Monitoring tools we have to offer!

One thought on “How Do Companies Monitor Social Media?

Leave a Reply

Your email address will not be published. Required fields are marked *