Industry Overview:
Flavored water is water that has been enhanced with various natural or artificial flavors, often including sweeteners and additives to add an enhanced taste experience. Flavored water has long been touted as a low-calorie, healthier alternative to sugary beverages like soda. As awareness about health increases, obesity rates grow, and people turn toward alternative hydration strategies, the global flavored water industry has experienced rapid expansion.
Industry size is expected to be worth around USD 64.1 Bn by 2032 from USD 27.4 Bn in 2022, growing at a CAGR of 9.1% during the forecast period from 2023 to 2032.
Key Market Segments
By Packaging Type Analysis
- Bottles
- Cans
By Distribution Channel Analysis
- Supermarkets/Hypermarkets
- Convenience Stores
- Online
- Other Distribution Channels
Restraining Factors:
Although popular, the flavored water industry still faces challenges. One key deterrent is artificial additives and sweeteners present in certain products that could turn away health-conscious customers. Furthermore, environmental concerns regarding single-use plastic bottles have led to calls for sustainable packaging solutions.
Top Key Players in the Flavored Water Market
- Nestlé
- Danone S.A.
- Talking Rain
- PepsiCo Inc.
- The Coca-Cola Company
- Hint Inc.
- Spindrift
- National Beverage Corp.
- Sanpellegrino S.P.A.
- KeurigDr Pepper Inc.
- Saratoga Spring Water Company
- Other players
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