The 2020 year was a game changer for the eCommerce business.
Statista states that worldwide eCommerce sales for 2020 alone totaled $4.28 trillion. That’s about $1 per $5 spent on shopping.
The industry is expanding. There are more players stepping up to share the profits with the big players in the industry, such as Amazon as well as Alibaba. In the year 2020, Shopify – a leading eCommerce platform – logged what amounts to decade’s expansion in only a couple of minutes.
Although the rapid expansion of the market is great for major players, it poses a number of issues for small businesses that are just that are just beginning to venture into eCommerce, such as:
- There is more competition from other companies that offer similar services
- Costs of acquisition and marketing are rising.
- More expensive operational costs
- Visibility is limited
This is why many professionals choose alternative, low-cost alternatives to traditional marketing techniques, like content marketing or Search Engine Optimization (SEO).
SEO offers businesses the possibility to be ranked on Google in order to draw more traffic and create meaningful leads. Since many companies are competing for spots at the top it is essential for small-sized businesses to employ efficient Professional SEO Services to increase their reach.
In this economic downturn making more sales while not spending more on advertising can be a fantastic option to see your company grow.
There are now a myriad of “online SEO gurus” offering quick fixes. They’re lying. SEO is a lengthy procedure in which those who succeed in it are the winners.
So we have five SEO strategies to increase the amount of traffic your website receives and drive leads to your eCommerce store for 2021 and beyond.
SEO Tip 1: Optimize Your Site Structure
Google is a company. In their ongoing strategy to grow the number of users they serve and to better serve their clients, they focus on users’ experience (UX) as well as security on their platform. This means that they make it their goal to provide only users who’s sites are in line with these objectives which is closely linked to the structure of your website.
This is why optimizing your website structure to ensure a seamless user experience is the first priority in your SEO plan. What can you do to optimize?
- by ensuring that your website is HTTPS protected. HTTPS protects your clients’ data from sniffing by third-party software. It may be the reason for you to be ranked above a comparable website.
- Through focusing on your site’s load speed and responsiveness, you can reduce bounce rates. Customers are very likely to leave your website when your site takes more than six minutes to load.
- by optimizing your elements on your website for accessibility.
Additionally, since 65 percent of shoppers browse the internet using smartphones It is sensible to optimize your website for mobile devices to give the best user experience for customers.
SEO Tip 2: Optimize Your Keyword Strategy
As per HubSpot, Google processes 63,000 queries per second on an average this translates to 3.8 million strategies every minute. If you’re a company that is committed to offering each user the highest quality results keywords play a significant impact.
Ranking on Google is, therefore, a requirement that you develop a thorough and thorough keyword plan within your content strategy to ensure that the proper traffic is directed to your website and create sales to your eCommerce store. If you are a novice use of the use of keywords within your articles as part of an SEO strategy begins with understanding the different kinds of keywords – transactional informational, navigational and the fact that informational keywords comprise the majority of searches, with the majority of searches being informational with.
Finding the most relevant terms in your field and then creating articles around these keywords is an excellent method to be noticeable in the eyes of Google algorithm. This is the easy part. Implementation however requires a deliberate effort studying your site against other sites within your industry.
Choose the SEO search engine to aid in this procedure and then add your website to it. The most popular tools are:
Analyze and group the information by keywords, site, type, search volume , and the cost per click (CPC) for each search term.
Low volume suggests lower competition, thus a greater likelihood of ranking. Combine this with the Keyword Prioritization Model to identify the most relevant terms for your website.
But, keep your mind in the present that lengthy-tail and low-volume keywords are best for an eCommerce website.
SEO Tip 3: Create Targeted Content
Your value is only as important in the value you offer your customers. As an eCommerce retailer, getting your customers to comprehend the value your products provide is essential. You should create specific information that highlights the value or benefits of your product instead of focusing on attributes.
However, as an eCommerce store with just pages for products, how do you make sure that your content is targeted? Begin with:
- Providing well-written product descriptions
- Incorporating a plan for content marketing as part of your long-term strategy
- Optimizing your website’s copywriting so that it can guide visitors to the right pages swiftly
The creation of specific content for your website should be a an integral part the SEO strategy. It informs the intention behind each keyword you would like your website to be ranked for. Content is more extensive as opposed to blog articles. It includes the on-page website factors of your site like page titles pictures, copy alt tags, anchor texts for your hyperlinks.
Optimizing your website’s content and keywords improves the customer experience and improve your ranking on Google.
SEO Tip 4: Write Better Meta Descriptions
Do you want to increase the click-through rates (CTR)? Work on your meta descriptions. The meta description is the first thing visitors see before clicking your site. It serves as an advertisement to promote your service, setting expectations of the customer on the benefits they will receive when they click.
Effective meta descriptions written by a professional will lead to a better CTR (CTR) which will result in more visitors to your site.
What is the key to a successful meta description?
Natural language that explains an exact value, provides the benefits, and contains a specific keyword to improve your SEO. It should also have an action CTA (CTA) to encourage the user to click.
SEO Tip 5: Build Your Site Authority
Google strives to provide customers with high-quality information from trusted sources. Therefore, making sure you get a spot in its list of top-ranked websites is a matter of working hard on good old-fashioned links.
The creation of a reliable network of links to your website will allow you to prove your importance to search engines while also increasing your brand’s visibility and awareness. You build an image in your field.
Link construction doesn’t need to be a difficult task. Begin by using site analytics tools to look at your competition’s websites to find opportunities. It is then possible to contact reputable websites that are establishing their authority by providing deals. As an element of your linking strategy you could use directory sites as well as resource pages, and influencers of your product to get links and mentions.
Although external hyperlinks are crucial however, having a system of well-established internal links can help you assert your position. Make sure your website is free of broken links and linkages to similar websites (clusters) to enhance the user experiences (CX) and assist Google’s crawlers to understand your website.
SEO is a method. It takes time for it to be into Google’s algorithm. Create your SEO strategy now and start implementation now. Your store stands a higher chance of being ranked by having an early start with a solid plan as well as a high degree of resilience and adaptability.