Another year of automation and digital transformation is ahead this 2022. Marketers and SEO services in the Philippines do their best to keep up with the advancing technology that drastically changes the way consumers behave in terms of their shopping experience.
New trends and new practices in marketing have emerged with the ongoing pandemic. As people continue to make their way around the current situation, only time will tell which marketing strategies will make it in the coming years. With that, here are what retailers should expect in the digital marketing industry this 2022.
Email Marketing is Still an Effective Way to Reach Customers
A personalized experience is still what many customers want from doing business with a brand. Frequently, business owners and individual clients still go through their email inboxes daily. For this reason, Outsource SEO proves that email marketing continues to be the best way to personalize information dissemination. Return if investment from spending a dollar is high, making it worth investing. Forbes data shows that many customers purchase after reading an email marketing message, a real game-changer in activating a person’s buying decision.
More Innovations in Social Media
The use of social media skyrocketed with the onset and lasting effect of the COVID-19 pandemic. A projected $1.2 trillion in 2025 is expected by the global social commerce industry from $492 billion this 2022. And that is three times faster than traditional commerce.
Given this data, social media remains one of the most effective digital marketing tools in creating loyal customers and repeat purchases. Even small aspiring businesses can build their audiences by simply setting up their Instagram and Facebook for business purposes.
Check out this infographic by Digital Marketing Philippines and start building your business with these trends in mind.
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