Break-Even Analysis: Definition and How to Calculate and Use It

Let us take the example of a company that is engaged in the business of leather shoe manufacturing. According to the cost accountant, last year, the total variable costs incurred added up to $1,300,000 on a sales revenue of $2,000,000. grant writing for dummies by beverly browning Calculate the break-even sales for the company if the fixed cost incurred during the year stood at $500,000. In accounting terms, it refers to the production level at which total production revenue equals total production costs.

With a contribution margin of $40, the break-even point is 500 units ($20,000 divided by $40). Upon the sale of 500 units, the payment of all fixed costs are complete, and the company will report a net profit or loss of $0. Production managers and executives have to be keenly aware of their level of sales and how close they are to covering fixed and variable costs at all times.

A break-even point analysis is used to determine the number of units or dollars of revenue needed to cover total costs (fixed and variable costs). It is also possible to calculate how many units need to be sold to cover the fixed costs, which will result in the company breaking even. To do this, calculate the contribution margin, which is the sale price of the product less variable costs.

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  • Generally, to calculate the breakeven point in business, fixed costs are divided by the gross profit margin.
  • Break-even analysis is the effort of comparing income from sales to the fixed costs of doing business.
  • With break-even analysis, company owners can compare different pricing strategies and calculate how many units sold will lead to profitability.
  • The break-even analysis is important to business owners and managers in determining how many units (or revenues) are needed to cover fixed and variable expenses of the business.
  • In other words, they will not begin to show a profit until they sell the 226th unit.

Options traders also use the technique to figure out what price level the underlying price must be for a trade so that it expires in the money. A breakeven point calculation is often done by also including the costs of any fees, commissions, taxes, and in some cases, the effects of inflation. The contribution margin’s importance lies in the fact that it represents the amount of revenue required to cover a business’ fixed costs and contribute to its profit. Through the contribution margin calculation, a business can determine the break-even point and where it can begin earning a profit. First we need to calculate the break-even point per unit, so we will divide the $500,000 of fixed costs by the $200 contribution margin per unit ($500 – $300).

This can help inform a larger analysis of your sales, cash, and expenses based on how reasonable your price and volume adjustments are. A break-even analysis can be used to continuously audit and fine-tune your pricing strategy. If you find sales are missing expectations, you can reference this calculation to easily understand what quantities must be sold if you decide to adjust the price. By knowing at what level sales are sufficient to cover fixed expenses is critical, but companies want to be able to make a profit and can use this break-even analysis to help them. Again, looking at the graph for break-even (Figure 3.8), you will see that their sales have moved them beyond the point where total revenue is equal to total cost and into the profit area of the graph. If you go to market with the wrong product or the wrong price, it may be tough to ever hit the breakeven point.

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This comparison helps to set sales goals and determine if new or additional product production would be profitable. It’s also important to keep in mind that all of these models reflect non-cash expense like depreciation. A more advanced break-even analysis calculator would subtract out non-cash expenses from the fixed costs to compute the break-even point cash flow level.

  • Eventually the company will suffer losses so great that they are forced to close their doors.
  • Thus, you can always find the break-even point (or a desired profit) in units and then convert it to sales by multiplying by the selling price per unit.
  • As you can imagine, the concept of the break-even point applies to every business endeavor—manufacturing, retail, and service.
  • This will give you the break-even number of units required to offset your costs.

Now Barbara can go back to the board and say that the company must sell at least 2,500 units or the equivalent of $1,250,000 in sales before any profits are realized. First we take the desired dollar amount of profit and divide it by the contribution margin per unit. The computes the number of units we need to sell in order to produce the profit without taking in consideration the fixed costs. A break-even analysis is a financial tool which helps a company to determine the stage at which the company, or a new service or a product, will be profitable. In other words, it is a financial calculation for determining the number of products or services a company should sell or provide to cover its costs (particularly fixed costs). What we mean here by BEP is the number of units that must be sold to just cover fixed costs so you would need to specify the revenue and variable costs per unit in order to know the BEP for fixed costs of 8000.

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Ethical managers need an estimate of a product or service’s cost and related revenue streams to evaluate the chance of reaching the break-even point. Costs change over time, so it’s recommended to record this information in a spreadsheet where you can easily make adjustments. It also lets you play with different pricing options and easily calculate the resulting breakeven point. ​If you want to give yourself a goal of a certain profit, say $1 million, then work backward to see how many units you would have to sell to hit that number. You would not be able to calculate the break-even quantity of units unless you have revenue and variable cost per unit.

Relevance and Use of Break-Even Sales Formula

However, it’s important to remember that fixed costs, which are an important part of calculating your break-even point, may accumulate faster than you can sell your product. Thus, to calculate break-even point at a particular after-tax income, the only additional step is to convert after-tax income to pre-tax income prior to utilizing the break-even formula. This calculation demonstrates that Hicks would need to sell 725 units at $100 a unit to generate $72,500 in sales to earn $24,000 in after-tax profits. Since we earlier determined $24,000 after-tax equals $40,000 before-tax if the tax rate is 40%, we simply use the break-even at a desired profit formula to determine the target sales. As you can see, when Hicks sells 225 Blue Jay Model birdbaths, they will make no profit, but will not suffer a loss because all of their fixed expenses are covered. The first step in determining the viability of the business decision to sell a product or provide a service is analyzing the true cost of the product or service and the timeline of payment for the product or service.

Break-even analysis formula

It’s important to understand what the results of your breakeven analysis are telling you. If the calculation reports that you’ll break even when you sell 500 units, your next step is to decide whether this seems feasible. The cost-based pricing method calls for figuring out how much it will cost to produce one unit of an item and setting the price to that amount plus a predetermined profit margin.

Why Is the Contribution Margin Important in Break-Even Analysis?

If they cut the price by too much and the sales forecasts for an increase in demand are inaccurate, they may cover their variable costs but not cover their fixed costs. If they don’t cut their price at all or the price per unit isn’t competitive with the market, they may see less demand for their product and not be able to cover their total fixed costs. Break-even analysis helps determine at what point profit kicks in by considering all costs and revenue from sales.

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For the rest of this section, we use the first formula to calculate the break-even point. At that price, the homeowner would exactly break even, neither making nor losing any money. The breakeven point (breakeven price) for a trade or investment is determined by comparing the market price of an asset to the original cost; the breakeven point is reached when the two prices are equal. The Break-Even Point (BEP) is the inflection point at which the revenue output of a company is equal to its total costs and starts to generate a profit.