Best White Hat SEO Strategy For Local Link Building

Search engine optimisation (SEO) is not always a straightforward process. It comes with many practices that should be combined to help you achieve the best results. 

SEO activities or strategies could be white, grey or black hat SEO. Understanding their differences is important to know which approach to consider for your website’s SEO strategies.

If you haven’t heard about the so-called white hat SEO strategies for local link building, then this article is for you. Read on to learn what white hat link building is and how it differs from the other strategies. 

Understanding White Hat Link Building 

Search engines value quality over quantity. Getting links from authorities and relevant websites will help you gain confidence and trust that your website will get a better ranking. 

Link building is the process of obtaining relevant hyperlinks from other websites to your website. This can increase the possibility of ranking higher in search engine results because of the higher number of quality links pointing to your website.

Among the link building practices used by an SEO agency in Australia, white hat SEO link building is favoured by many search engine algorithms. White hat SEO refers to the strategies and tactics that are in check with the terms and conditions of the major search engines. It is designed to improve the ranking and maintain the integrity of a website to gain greater authority with search engines like Google on the search engine results page. It focuses on the human audience while strictly following search engine rules and terms.

White hat SEO is the opposite of black hat SEO, which comes up with SEO strategies that break the rules. The latter uses risky practices that include keyword stuffing, dodgy dealings and cloaking. Black hat SEO can get a site banned from ranking as search engine algorithms tend to weed out sites that use this strategy.

Effective White Hat SEO Strategies for Local Link-Building 

Great SEO experts like those from HMG Digital use white hat SEO strategies that are honest and ethical to help people and businesses obtain higher rankings in search results. Here are some white hat SEO link building strategies you need to know:

  • Guest Blogging 

Guest posting to other sites is an acceptable way to earn backlinks. It’s more than just getting a link because by writing a guest post. You are also building relationships with other website owners. You add reliable and useful content to a blog or a forum without breaking Google’s rules.

Aside from good backlinking, you’re also going to earn promotion and appreciation to help the website gain authority. However, you should be careful about blogging or guest posting because it may lead to penalties. It’s always advisable to keep up with the authority sites within the same niche as the site you are linking back to. Otherwise, Google will identify the link as unnatural and irrelevant.

  • Ask Links from Friends to Build Your Network 

This is one of the best white hat SEO strategies and the easiest way to build good links to your website. You can also increase your network by establishing relationships with influencers and doing email outreach.

Or, you can seek help from industry experts and ask them to review your products and services. That way, you’re getting the backlinks and their feedback to increase your site’s credibility.

  • Regular Blog Posting 

Regular blog posting not only keeps your site alive. Having useful and good content also keeps your leads and clients interested.

In making blogs, they should have visuals to make them more engaging. Also, consider making every blog post shareable so your readers can share it with their network. A share button also makes your content more accessible.

  • Encourage Social Media Shares

Social media is one of the best ways through which people find new and interesting content, as well as products and services. When you have good content and people find them on social media, you get your content into more hands. This can help you gain quality backlinks. You should also engage with your audience so you’ll have more views and shares, which means more backlinks.

  • Make Use of News and Media Outlets

Another white hat SEO strategy for link building is reaching out to the media or press outlets. It makes your site a source for news, blogs and journals and gets links from high authority sites. 

  • Broken Link Building 

With broken link building, the goal is to come up with a list of broken links from relevant websites and ask their webmasters to point to something similar to the page on your site. 

  • Business Listing 

If you have a business in Australia, you can list your business in local directories to make your site more visible. The good thing is that Google could also provide business listings without a fee, and many local SEO strategies are available on the internet. You only have to search for them and submit your business details. 

  • Skyscraper Technique 

This is very much a common content creation strategy that’s favourable for SEO link building and boosting page rankings. The idea is to research good-performing content on Google and come up with a better version of it, as well as replicate the backlinks.

Key Takeaway 

Link building is one of the priorities in any SEO services, it’s not an easy task. It takes long hours or days, with so much effort, to come up with actual results. So, you wouldn’t want your efforts to go to waste by using strategies that will result in your website being banned. To gain better link building results, consider white hat link building strategies. Guest blogging, broken link building, skyscraper technique, business listing, asking friends for backlinks, regular blog posting, encouraging for social media shares and making use of news and media outlets are just some of these good practices.

23 thoughts on “Best White Hat SEO Strategy For Local Link Building

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