Health blogs allow people to write about their personal experiences, opinions and other concerns. The content can be informative or inspiring. One study of real blog readers found that reading a cancer-related blog increased intentions to perform preventative health actions. However, perceived susceptibility or severity did not mediate this effect.
Writing a health blog allows an individual to express thoughts, opinions and experiences to a broad audience. The content can be used to inform, criticize, or persuade others. It can also serve to promote certain products, ideas, or beliefs. Several studies have shown that reading patient blogs influences intentions to take future preventative health actions. However, the effects of different blog formats are inconsistent. For example, personal narratives and statistics both have similar efficacy for influencing health intentions, but their impact on disease risk perceptions is less clear. This makes it difficult for physicians and healthcare organizations to curate or promote specific blog types to patients.
A health blog is a source of information about diverse subjects related to medical concerns such as diet and weight control, diseases, medical research and other societal trends that affect people’s health. The content in a blog is often a mix of personal narrative that demonstrate similarity or social proof, objective data such as cancer statistics and quotes that inspire and engage the readers.
In a recent study of real blog readers, it was found that reading medical blogs influences the reader’s intentions to take preventative health actions. These include scheduling a doctor appointment or other health screening, performing a self-exam such as a skin or breast check, conducting additional research and purchasing supplements. This is despite the fact that the readers’ disease risk perceptions did not change as a result of reading the blogs. Whether they want to stay updated on their friend’s health condition without having to impose on them or they are simply looking for inspiration, people read medical blogs to gain knowledge and find motivation. This can be beneficial to healthcare marketers as it promotes health awareness and improves consumer confidence. If needed, interested individuals can click here or visit our official website in order to know about.
Health blogs allow individuals to share their perspective, opinions and experiences with the general public. This content is often written to influence, inform or persuade readers to take some form of protective health action. Research has shown that reading a health blog influences intentions to take protective health actions, and this is partially mediated by changes in perceived barriers. However, different formats of a health blog have different effects on these intentions. Reading medical blogs inspires people to take preventative health action. The type of blog content that is most effective at driving these actions is a statistical blog, regardless of the reader’s disease risk perceptions. Bloggers can be found writing about diverse topics such as personal journals, weight control and dieting, running, fitness and nutrition. However, the most popular health blogging topic is relating health related experiences. If needed, interested individuals can click here or visit our official website in order to know about Health Blog.