Benefits of Instagram feeds on Shopify Store

Looking to gather more consumers in your Shopify store? And tired of searching on the internet about it? Don’t worry. Your quest stops here. Because we have the perfect solution for your problem, and that is – Instagram Feed Widget.

Read the blog until the end to know why we consider it the best to increase website traffic and performance.

Let’s start from scratch.

Why Instagram?

Instagram is one of the most impactful and popular social media platforms in the social media landscape. And what makes it popular? – The freedom to express yourself by using various mediums. Let it be Instagram images, videos, reels or more. 

Such variation brings vibrancy and spiritedness to the platform, and you can carry this to your website by opting to embed Instagram Widget on Shopify website.

What is an Instagram Widget?

Instagram feed is a functional block on the website that lets you add Instagram feed on Shopify. They add charm to the website as they showcase different types of Instagram posts from the platform. 

How to get an Instagram feed Widget?

Various Instagram feed app stores on the Shopify store provide you with Instagram feed feeds that help you to display Instagram feeds. These apps are amazing tools that assist you in gathering Instagram feeds from Instagram, and it then allows you to curate and customize them before displaying them on your Shopify store.

Instagram feed apps provide various features such as moderation and customization that allow you to make the feed as per your requirements.

Why do you need an Instagram feed?

Now, getting to the core of the topic, why are we calling Instagram feed the best method to increase traffic and visual appeal for your store.

1. Increases the vibrancy of the website

In this digital era, businesses are focusing on improving their Shopify store, and that’s because websites are now the representatives of brands. On Shopify, it’s their only point of contact. Therefore, you need to enhance its beauty to attract more customers and encourage them to stay in the store as it helps you increase your chance of obtaining sales.

As mentioned above, Instagram is the hub of various visual-based content. So, when a visitor visits your website, these visuals will make a grand impression, which eventually can increase your reputation. And there can be chances where it helps you in increasing the chance of reaching your target.

2. Makes the website engaging

Most businesses undermine the power of engagement. Let us explain it. People usually avoid visiting or staying on dull websites. Here dull refers to the websites that do not have that visual appeal and attractiveness. They only fill their website with text content and with minimum to no images. They might be concerned with the store’s speed, but whatever the reason is, it does not engage any visitor.

And this is where the Instagram feed comes to the rescue. It displays the content from Instagram, and many users even post images and videos as their content. And we all know Instagram users are known for their creativity as they post engaging and entertaining content. Moreover, the feed does not affect the speed of the website and makes everything hassle-free.

3. Boosts user-generated content

UGC is marketing gold, and it promotes the product and brand better than mouth publicity. When a visitor posts anything related to a brand, it eventually increases brand recognition as people within the user’s social circle get to know about the brand.

Therefore it is necessary to promote UGC. Instagram feeds help you in the cause as it showcases the content without any hassle. You can use the app to collect feeds related to your business and display them on your website. Even on the consumer point of few they feel appreciated when their content gets a feature on the brand’s website. It encourages them and other users to post more related content and enjoy their spotlight on the website.

4. Provides social proof 

User-generated content mostly consists of the user’s posts with the product. Consumers often use Instagram to post their pictures with the product, and they provide their reviews or post their happy images with the product.

A new consumer always looks for reviews or social proof before making their purchase decision. By getting all at the same place, they will be able to make their purchase decision and at the same time increase your purchase decision.

Also Read – Best Online Shopping Sites

5. Helps in conversion

As mentioned in the previous point, people would be happy to visit your website as it provides product details and reviews at the same time. 

So, while they get to receive all the information from one store, they can trust the store and make their purchase decision. It eventually helps you in converting your visitors into your customers.


Instagram has such a huge user base that you cannot ignore it as part of your marketing plan. While you have a Shopify store, why don’t you make it attractive using Instagram? Instagram feed app from Shopify store helps you in this integration and eventually assists you in getting your sales target.

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