IMARC Group’s report titled “Asia Pacific Advertising Video-On-Demand (AVOD) Market Report by Type (Pre-Roll Advertisement, Mid-Roll Advertisement, Post-Roll Advertisement), Streaming Device (Smart TVs, Laptops and Desktops, Smartphones and Tablets, and Others), Content (Media and Entertainment, Music, Travel and Tourism, Sports, and Others), Solution Type (Pay TV on Demand, Over the Top, and Others), Organization (Large Enterprise, Small and Medium Enterprise), and Country 2024-2032” offers a comprehensive analysis of the industry, which comprises insights on the Asia Pacific advertising video-on-demand (AVOD) market demand. The market size reached US$ 25.0 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 106.1 Billion by 2032, exhibiting a growth rate (CAGR) of 17.41% during 2024-2032.
The Asia Pacific advertising video-on-demand (AVOD) market is experiencing significant growth, primarily driven by the increasing internet penetration and the rising smartphone usage. Moreover, the shifting consumer inclination from traditional TV to online streaming services is also catalyzing the market growth. In line with this, the growing number of individuals indulging in online gaming is further stimulating the market for AVOD services. Additionally, the escalating demand for regional and localized content in the Asia Pacific region is prompting AVOD platforms to offer a wide variety of local language content, which is creating a positive outlook for the market.
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Asia Pacific Advertising Video-On-Demand (AVOD) Market Trends and Drivers:
Apart from this, the growing utilization of AVOD by advertisers to build brand awareness and showcase their brands to a massive number of viewers is acting as another significant growth-inducing factor. Additionally, the increasing penetration of social media platforms, such as Facebook, YouTube, Twitter, etc., is also propelling the market for AVOD in the region. Moreover, collaboration and partnerships between content creators, distributors, and technology providers to enhance viewer experience and expand market reach are further driving the market growth. Apart from this, the increasing affordability of mobile data and the proliferation of 4G and 5G networks are making streaming services more accessible, which is anticipated to drive the growth of the Asia Pacific advertising video-on-demand (AVOD) market in the coming years.
Report Segmentation:
The report has segmented the market into the following categories:
Breakup by Type:
- Pre-Roll Advertisement
- Mid-Roll Advertisement
- Post-Roll Advertisement
Breakup by Streaming Device:
- Smart TVs
- Laptops and Desktops
- Smartphones and Tablets
- Others
Breakup by Content:
- Media and Entertainment
- Music
- Travel and Tourism
- Sports
- Others
Breakup by Solution Type:
- Pay TV on Demand
- Over the Top
- Others
Breakup by Organization:
- Large Enterprise
- Small and Medium Enterprise
Breakup by Country:
- China
- Japan
- India
- South Korea
- Australia
- Indonesia
- Others
Competitive Landscape with Key Player:
- Amazon.com
- Inc.
- ByteDance Ltd.
- Facebook Inc.
- (Meta Platforms Inc.)
- Kakao Corp., LINE Corp. (Z Holdings)
- NAVER Corp., RCTI+
- Vidio (Surya Citra Media)
- Viu International Limited (PCCW Limited)
- Youtube LLC. (Google LLC.) and iFLiX Pte. Ltd (Tencent Holdings Limited).
Note: If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.
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