Animal-based protein supplements are crafted from substances like collagen, milk, and eggs sourced from animals. They are considered a high-quality protein source due to their classification as complete proteins, containing all the essential amino acids. These supplements are favoured for their neutral flavour and ease of blending. They are available in multiple product categories, such as dietary supplements, protein powders, protein bars, ready-to-drink products, and others.
According to SPER market research, ‘Animal Based Protein Supplements Market Size- By Raw Material, By Product, By Application, By Distribution Channel- Regional Outlook, Competitive Strategies and Segment Forecast to 2033’ state that the Global Animal Based Protein Supplements Market is predicted to reach USD 30.47 billion by 2032 with a CAGR of 7.63%.
The animal-based protein supplement market is set to expand due to an increasing number of health-conscious consumers globally. This heightened health awareness has led to a greater understanding of the necessity of meeting daily protein requirements for overall well-being. Consequently, there’s a growing preference for animal-based protein supplements to meet these needs, supported by robust scientific research and recognized by government food regulatory agencies such as the FDA. Additionally, rising health issues due to inadequate nutrient intake are expected to fuel market growth, further boosted by the ongoing consumer trend towards high-protein products, especially among the fitness-focused demographic.
However, significant challenges persist in the animal-based protein supplements sector. To begin, ethical and environmental concerns surrounding animal-derived products have led to a surge in interest in plant-based alternatives. As a result, manufacturers are compelled to innovate and produce sustainable plant-based protein supplements, posing a strong competitive threat to traditional animal-based options. Furthermore, this industry faces the demanding task of strict adherence to stringent regulations and quality control standards to ensure product safety and efficacy, a complex obstacle for both established enterprises and newcomers. Additionally, the animal-based protein supplements market is fiercely competitive, with numerous companies competing for market share. Success is contingent on substantial investments in research and development to create unique, tailored products aligned with evolving consumer preferences. Effective strategic marketing and branding efforts are also essential for differentiation in this crowded marketplace.
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COVID-19 Impact on Global Animal Based Protein Supplements Market
The COVID-19 pandemic heightened consumer awareness of the link between wellness and reduced mortality risk, promoting interest in preventive healthcare. Lockdowns shuttered gyms, impacting protein supplement sales, but whey protein saw a surge upon lockdown easing due to its immune system support. The animal-based protein supplement market is set to grow as health-conscious consumers increasingly recognize the importance of meeting their daily protein needs.
Animal Based Protein Supplements Market Key Players:
Geographically, North America dominated the revenue, driven by strong consumer awareness of animal-based supplement protein content and a focus on healthy lifestyles. E-commerce is popular for supplement sales, further bolstering the region’s market share. Europe has high consumption due to nutrition-exercise awareness, disposable income, and available raw materials. In Asia Pacific, changing lifestyles, urbanization, and dietary preferences are increasing demand for nutritious foods, especially as cardiovascular diseases and weight management programs rise. Increased physical activity and protein-energy supplement consumption, along with nutrition and ingredient innovations, are expected to drive regional growth. Additionally, some of the market key players are Abbott Laboratories, AMCO Proteins, BPI Sports LLC, International Dehydrated Foods Inc., Now Foods, including others.
Animal Based Protein Supplements Market Segmentation:
By Raw Material (Whey, Casein, Egg, Fish, Other Raw Materials),
By Product (Protein Powder, Protein Bars, Ready-To-Drink, Other Product Types),
By Application (Pharmaceuticals and Nutraceuticals, Food and Beverages, Infant Formulations Cosmetics and Personal Care, Animal Feed, Dietary Supplements),
By Distribution Channels (Supermarkets and Hypermarkets, Online Stores, Chemists or Drugstores, Specialty stores, Other Distribution Channel).
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