Advantages Of Using Interactive Videos As A Training Tool

Interactive video providers can enjoy the following four benefits when they choose to add interactive video to their training tools:

Videos that are interactive allow viewers to decide what happens next based on the actions of the actors or characters featured in the video.

This allows the story to take different paths, showing how different choices have different outcomes.

It also makes it easier to see the content you’re interested in or see things from a different perspective. The interaction these videos offer puts you at the center of it, allowing you to personalize the experience.

There are several ways interactive posts video can be used. One of the most popular uses of this type of video is as a marketing tool. For example, many new movie trailers include interactive features.

Companies have also been integrating this type of content into their customer service protocols and recruiters often use it to find new talent.

Visual artists and musicians have also taken technology to new levels, putting their creativity to work to discover new and exciting ways to engage their audiences.

Interactive technology is also useful for organizations that provide training and those in the field of learning and development (L&D).

Interactive video providers can enjoy the following four benefits when they choose to add interactive video to their training tools:

Compatible with various devices

Interactive videos are compatible with a wide range of devices and software programs. As long as the content is created correctly, students can access it through almost any device, including desktop and laptop computers, smartphones, and tablets.

From a production point of view, this simplifies the process. Instead of having to create several different versions of your content for different platforms, you can create a single version that works across multiple devices and operating systems.

In most cases, today’s Wi-Fi connections and cell phone signals are strong enough to allow users to display full-screen video even when using mobile devices.

Most interactive video services send commands or clips to users instead of streaming them in real time. Being able to view content remotely provides a lot of freedom.

Personalization

Users love interactive video because it puts them in control. These videos allow learners to direct their own training based on their current knowledge level, their role within a company or organization, or the type of content they need to learn.

The Brandon Hall group ranked video learning as one of the five essential requirements for personalized learning.

With interactive video, students have the opportunity to direct their own education, allowing them to follow the main content or branch out into other topics, depending on their needs and preferences.

Active engagement

Another benefit of interactive video is that it immerses the viewer in the content being presented. Today, people have short attention spans.

If the content is not engaging, they will quickly move on to other things. Interactive video helps counter this problem. In fact, researchers have found that the number of users who stop watching mid-training drops dramatically when interactive videos are used.

Story-driven content creation gets people excited about learning by allowing them to dig deeper into the topics they care about; here you can get an idea of ​​what the best companies do.

Well-designed interactive video not only engages viewers through the overall narrative and character development, but also allows them to drive their own experience through the choices they make.

Speed ​​and flexibility

The versatility of video content makes it a powerful teaching tool. It can be used independently to aid in micro learning. It can also be incorporated into a classroom or used as part of an online course.

Video content can be structured to provide simulations. Alternatively, it can also serve as a supporting tool for content that is being covered in other ways.

Most interactive video providers offer cloud-based tools that can be used to quickly create content, even if the user is not technically savvy. Although interactive videos have the ability to be extremely complex, they can also be quite simple.

All you need to get started with this technology is a camera, a program that allows you to edit videos, and a layout.

Anyone involved in training or teaching can also enjoy additional benefits beyond those listed above. For example, many interactive video providers offer social tools that allow users to share, rate, or comment on content.

Analytics are typically collected in real time, allowing you to see exactly how learners are engaging with your content. In the world of marketing, professionals often use interactive video as a way to encourage people to take a specific action, such as signing up for a service or buying a product.

Similar techniques can be used in the world of training to convince learners to download additional materials, read recommended documents, or engage in other activities that will take their learning to the next level.

Now that you understand the benefits it offers, you may be convinced that interactive video is the best training tool. While it has its strengths, there are also some important considerations to keep in mind.

For example, you need to make sure you have a large enough budget to handle all the expenses associated with this type of content. For example, video content requires a lot of bandwidth, which can increase mobile data costs for your organization.

Giving users the option to direct their own learning is a great way to engage them. At the same time, though, it means you have to create a lot more video content to support multiple options, making the files much larger than traditional videos.

Therefore, this learning method is best used to create short, interactive experiences that contain rich images, engaging characters, and clearly defined choices that lead to specific consequences. This video content can be used quite effectively as part of a hybrid training method.

For example, it can be used to create previews for recruiting new employees or to train new hires on an organization’s culture.

It can also be used to provide an overview of the products or services that are available. When new strategies or initiatives are implemented, the use of these videos can help ease the transition.

If you decide to use interactive videos in your organization, it is important to avoid making the following mistakes:

Don’t create unnecessary options. Whenever you have access to a new technology, it is tempting to abuse it. When creating your content, avoid drifting off topic. Instead, limit the options to only those that are necessary to get your message across.

Avoid making your content too long. Shorter videos are better suited to today’s learning environment.

Consider mobile device users. When designing your content, imagine how it will look on mobile devices, since that is the number of users who will see and interact with it.

Conclusion

In the past, training was typically divided into watch or do. Today, these barriers have almost disappeared. Instead of passive learning, today’s content is extremely engaging and encourages learners to interact directly with the content.

The introduction of interactive video makes it possible to connect with learners in ways never before possible, providing unparalleled opportunities for growth.