According to the latest report by IMARC Group, titled “United States Digital OOH Advertising Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026”, the united states digital OOH advertising market is expected to grow at a CAGR of 12.6% during 2021-2026.
We are regularly tracking the direct effect of COVID-19 on the market, along with the indirect influence of associated industries. These observations will be integrated into the report.
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Digital out-of-home (OOH) advertising is the marketing channel that digitally displays promotional media in outdoor public spaces. The digital displays aids in rotating multiple advertisements within the physical confines of a single space or banner. Unlike traditional advertising, digital OOH advertising is powered up with AdTech- geofencing, tracking, retargeting, personalizing, attribution, and measurement. In the United States, digital OOH advertising has gained prominence as it reduces human intermediaries, optimizes revenue for the media owner and helps marketers save expensive print costs.
The United States digital OOH advertising market is primarily driven by rapid digitization and the growing penetration of the internet, facilitating internet-based advertising platforms to use virtual screens, motion graphics and projectors. Besides this, the introduction of interactive and digital billboards that can to engage the audience effectively is acting as another major growth-inducing factor. It comprises digital signages installed across various locations such as airports, railway stations, bus shelters, medical waiting rooms, shopping malls, retail stores and movie theaters. Furthermore, with advancements in technology, manufacturers have launched miniature and LED display technologies targeting a specific audience to promote their products in the market. Moreover, the improvement in audience measurement, rising traffic congestion and increasing media fragmentation are some of the other factors propelling the market growth.
United States Digital OOH Advertising Market 2021-2026 Competitive Analysis and Segmentation:
Competitive Landscape with Key Players:
The competitive landscape of the united states digital ooh advertising market has been studied in the report with the detailed profiles of the key players operating in the market.
Key Market Segmentation:
The report has segmented the united states digital ooh advertising market on the basis of format type, application, end use industry and region.
Breakup by Format Type:
- Digital Billboards
- Video Advertising
- Ambient Advertising
- Others
Breakup by Application:
- Outdoor
- Indoor
Breakup by End Use Industry:
- Retail
- Recreation
- Banking
- Transportation
- Education
- Others
Breakup by Region:
- Northeast
- Midwest
- South
- West
Explore Full Report with TOC & List of Figure: https://www.imarcgroup.com/united-states-digital-ooh-advertising-market
Key highlights of the report:
- Market Performance (2015-2020)
- Market Outlook (2021-2026)
- Industry Trends
- Market Drivers and Success Factors
- The Impact of COVID-19 on the Global Market
- Value Chain Analysis
- Structure of the Global Market
- Comprehensive mapping of the competitive landscape
If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.
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IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.
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