Cornerstone to an Ad Agency is high profile clients. Clients include businesses and corporations, non-profit organizations and government agencies and we are often hired to produce multifaceted new media advertising campaigns. While some advertising agencies limit the amount and kind of service they offer. Such agencies usually offer only one or two of the basic services. For example, although some agencies that specialize in “creative” also offer strategic advertising planning service, Education recruitment agency near me their basic interest is in the creation of advertising. Similarly, some “media-buying services” offer media planning service but concentrate on media buying, placement, and billing.

On the other hand The McKenna Agency has 5 specilized divisions;

1. Northwest Photo and Video – HD Video and Stock Photography services,
2. The Web Masters – technically advanced & highly visual web design services,
3. System Interactive Communications – search engine marketing services
4. Avondale Studio – voice over recording and commercial music composition services and
5. Systemic, Inc – organizational development and related business consulting services..

When the client chooses to use limited-service advertising agencies, it must assume some of the advertising planning and coordination activities that are routinely handled by the full-service advertising agency. Thus, the advertiser who uses limited-service agencies usually takes greater responsibility for the strategic planning function, gives greater strategic direction to specialist creative or media agencies, and exercises greater control over the product of these specialized agencies, ensuring that their separate activities are well-ordered and -coordinated.

Specialist Advertising Services
In addition to the full-service, general-line advertising agencies, there are also agencies that specialize in particular kinds of advertising: recruitment, help-wanted, medical, classified, industrial, financial, direct-response, retail, yellow pages, theatrical/entertainment, investment, travel, a pest control marketing service, and so on. As a general rule, our agency does not focus on a specific industry.

Specialization occurs in such fields for a variety of reasons. Often, as in recruitment advertising, for example, specialized media or media uses are involved that require knowledge and expertise not ordinarily found in a general-line agency. In other cases, such as Education recruitment agency near me medical or industrial advertising, the subject is technical and requires that writers and artists have training in order to write meaningful advertising messages about it.
Such specialist advertising agencies are also usually “full-service,” in that they offer all the basic advertising agency services in their area of specialization plus other, peripheral advertising services related to their area of specialization.

Interactive services
Interactive services differentiate themselves by offering a mix of web design/development, search engine marketing, internet advertising/marketing, or e-business/e-commerce consulting. Interactive agencies rose to prominence before the traditional advertising agencies fully embraced the Internet. Offering a wide range of services, some of the interactive agencies grew very rapidly, although some have downsized just as rapidly due to changing market conditions. Today, the most successful interactive agencies are defined as companies that provide specialized advertising and marketing services for the digital space.