Summary:
- The global probiotics market size reached US$ 63.4 Billion in 2023.
- The market is expected to reach US$ 114.4 Billion by 2032, exhibiting a growth rate (CAGR) of 6.6% during 2024-2032.
- Bacteria accounts for the majority of the market share.
- Supermarkets and hypermarkets hold the largest share of the industry.
- Food and beverages represent the leading market segment.
- Liquid exhibits a clear dominance in the market.
- Asia Pacific leads the market, accounting for the largest probiotics market share.
- Growing research to elucidate the modes of action and therapeutic potential of probiotics is leading to the growing need for conducting high-quality clinical trials to prove their efficacy.
- One of the significant drivers of the probiotics market is the growing demand for functional foods.
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Factors Affecting the Growth of the Probiotics Industry:
- Scientific Research and Innovation:
Recent scientific research has highlighted the significant benefits of probiotics, such as enhanced digestion and immune support, fueling consumer interest and industry investment. Additionally, studies have shown that probiotics can positively influence gut microbiota, leading to better digestion, reduced symptoms of irritable bowel syndrome, and improved overall gut health. Moreover, evidence suggests that probiotics may bolster the immune system and potentially reduce the incidence of certain infections. As the body of research grows, demonstrating the efficacy and safety of probiotics, consumers are becoming more informed and inclined to incorporate these supplements into their daily routines. This scientific validation drives increased investment from companies looking to capitalize on the growing demand for probiotic products, leading to further innovation and development within the industry.
- Increasing Product Development:
The expansion of the probiotic market is marked by a surge in new product development. Additionally, companies are introducing a variety of probiotic strains, formulations, and delivery methods to cater to diverse consumer preferences. Moreover, several innovations include supplements, functional foods, and beverages, each designed to provide specific health benefits. For instance, probiotics are easily available in capsules, powders, gummies, and fortified drinks, making it easier for consumers to integrate them into their diets. This variety meets the demand for more personalized health solutions and attracts a broader customer base. As new strains and formulations are developed, they offer targeted benefits for different health concerns, further driving the growth and diversity of the probiotic market.
- Growing Geriatric Population:
The increasing geriatric population is driving the probiotic use among older adults, who often seek solutions for digestive health and immune support. As people age, they commonly experience changes in gut health, such as decreased digestive efficiency and a weakened immune system. Additionally, probiotics offer a promising approach to managing these issues by supporting gut microbiota balance and potentially enhancing immune function. Moreover, older adults are incorporating probiotics into their wellness regimens to address digestive discomfort and bolster their immune defenses. Thus, this demographic shift has prompted companies to develop probiotic products specifically tailored to the needs of older individuals, contributing to the growing popularity and market demand for these beneficial supplements.
Probiotics Market Report Segmentation:
By Ingredient:
- Bacteria
- Yeast
Bacteria represent the largest segment as probiotics are primarily composed of live bacterial strains that provide the health benefits associated with these products.
By Distribution Channel:
- Supermarkets and Hypermarkets
- Pharmacies/Drugstores
- Specialty Stores
- Online Stores
- Others
Supermarkets and hypermarkets account for the largest market share due to their wide reach and convenience for consumers looking to purchase probiotics.
By Application:
- Food and Beverages
- Dietary Supplements
- Animal Feed
Food and beverages dominate the market growth as they integrate probiotics into everyday products, driving widespread consumer adoption.
By Form:
- Dry
- Liquid
Liquid holds the largest market share as liquid probiotics are often preferred for their ease of consumption and rapid absorption.
Regional Insight:
- North America (United States, Canada)
- Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
- Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
- Latin America (Brazil, Mexico, Others)
- Middle East and Africa
Asia Pacific’s dominance in the probiotics market is attributed to the rising consumer demand for probiotics and a strong tradition of fermented foods in the region.
Top Probiotics Market Leaders:
- Biogaia AB
- Hansen Holding A/S
- Danone S.A.
- General Mills Inc
- i-Health Inc (Koninklijke DSM N.V.)
- Kerry Group plc
- Lallemand Inc.
- Lifeway Foods Inc
- Morinaga Milk Industry Co. Ltd.
- Nestlé S.A.
- PepsiCo Inc
- Probi (Symrise AG)
- Yakult Honsha Co.Ltd.
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