IMARC Group, a leading market research company, has recently releases report titled “In-Game Advertising Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028.” The global in-game advertising market size reached US$ 7.1 Billion in 2022. Looking forward, IMARC Group expects the market to reach US$ 13.3 Billion by 2028, exhibiting a growth rate (CAGR) of 10.6% during 2023-2028.
In-game advertising refers to the practice of integrating advertisements into video games. It can appear in various forms, such as billboards within an environment of a game, sponsored in-game items, or even full-length commercials that play at certain points during the game. It promotes products or services to a captive audience and engages in gameplay. It allows brands to target specific audiences with high precision, which leverages data analytics to tailor the ad content. It also provides an immersive experience, as the advertisements are naturally incorporated into the gaming environment, which makes them less intrusive compared to traditional advertising mediums.
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What are the growth prospects and trends in the industry?
The increasing inclination towards video games as a form of entertainment that attracts the attention of advertisers seeking to engage with a vast and diverse audience represents one of the primary factors driving the demand for in-game advertising around the world. In addition, the rising popularity of casual and hyper-casual games that are easy to develop and attract a wide audience, which offers more opportunities for in-game advertising, is favoring the growth of the market. Apart from this, the growing adoption of in-game advertising as it provides a non-intrusive and seamless way to integrate brand messages into the gaming experience, is influencing the market positively.
Who are the key players operating in the in-game advertising Industry?
- Activision Blizzard Media Ltd.
- AdInMo Ltd.
- Adverty AB (publ)
- Anzu Virtual Reality Ltd
- Bidstack Limited
- Electronic Arts Inc.
- HotPlay
- IronSource Ltd. (Unity Technologies)
- Playwire
- RapidFire Inc.
What is included in market segmentation?
The report has segmented the market into the following categories:
Breakup by Type:
- Static Ads
- Dynamic Ads
- Advergaming
Static ads dominate the market
The report has provided a detailed breakup and analysis of the market based on the type. This includes static ads, dynamic ads, and advergaming. According to the report, static ads represented the largest segment.
Breakup by Type:
- Static Ads
- Dynamic Ads
- Advergaming
Static ads dominate the market
The report has provided a detailed breakup and analysis of the market based on the type. This includes static ads, dynamic ads, and advergaming. According to the report, static ads represented the largest segment.
Breakup by Device Type:
- PC/Laptop
- Smartphone/Tablet
PC/Laptop holds the largest share in the market
A detailed breakup and analysis of the market based on the device type has also been provided in the report. This includes pc/laptop and smartphone/tablet. According to the report, PC/Laptop accounted for the largest market share.
Market Breakup by Region:
- North America (United States, Canada)
- Asia Pacific (China, Japan, India, South Korea, Australia, Indonesia, Others)
- Europe (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
- Latin America (Brazil, Mexico, Others)
- Middle East and Africa
If you require any specific information that is not covered currently within the scope of the report, we will provide the same as a part of the customization.
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