Candles are the perfect way to create an ambiance of your liking. More people are indulging in this product every passing day. As the demand for this product has increased over the years, so has its industry. That means higher competition for the new brands to get recognized and for old brands to stay in business. The only way to get recognized and drive sales in this highly competitive market is by using innovative candle boxes to give your customers an elevated shopping experience. In this blog, we will talk about different ideas that can enhance your product packaging and add value to your brand.
1. Custom Printed Candle Boxes
Utilizing custom printing for your candle packaging can instantly elevate your packaging to the next level. Product packaging is a make-or-break deal for the product itself. Custom printing is especially important if you are an online candle retailer. Because scented candles are a product that people choose mostly by smelling it but if they are shopping online it would not be possible.
Therefore, your printing and customization need to be reflective of the candle scent. A beautifully intricated design that reflects the scent of the candle is the perfect way to sell your candles online. Even if your candles are available in the stores, the candle design still plays an important role in its sale.
2. Custom Labels
Remember that customers would see your candle before they smell it. Therefore, use the display labels to your advantage. Add logo and product information for example essential oils or 100% soy wax on the labelling. Make sure that candle scent is written on the label in attractive text and if you have any sales going on then it is also written in bold. Seasonal candles are also very in-trend and if you are packaging a seasonal candle then the label also needs to include that as its speciality.
3. Hand-Drawn Illustrations
Another very attractive and in-trend candle packaging idea is using hand-drawn illustrations. Since it is a pretty unique and eye-catching sort of design idea, people find it appealing. It can also be a cost-effective solution to the packaging because it helps you enhance the organic look of the kraft boxes. The organic aesthetic is very trendy and loved by the Gen-Z audience. Therefore, this unique and cutesy style is a great way to increase your reach.
4. Seasonal or Themed Packaging
If you want to increase your candle sales in the upcoming holidays then you should definitely go for holiday-themed packaging. Festive packaging helps instantly increase sales of the product. Because people are constantly looking for holiday theme products for themselves for the purpose of decoration or for gifting to their loved ones. Seasonal and themed candle box packaging is the perfect sales derivative so choose this packaging in the upcoming holiday season.
5. Foil Stamping
If you want to elevate your candle packaging to make it lux and high-end then foil stamping is the way to go. Custom candle boxes with silver and gold foiling are very desirable in the market. They automatically create an impression of high-end products. People usually invest in candles that look attractive and beautiful because they are used as home decorations and as gifts. Silver and gold foiling can help your candle packaging achieve that look.
6. Multipurpose Boxes
People prefer packaging that is convenient, multipurpose, and easy to use. These boxes are recyclable and reusable. Customers are more likely to invest in your product if it falls in this category. Therefore, it is also a great way to boost your candle business.
7. Gift Wrapped Boxes
Since candles are a very important part of the gifting industry, getting creative with gift-wrapped candle boxes is also a great idea. You can invest in add-ons like ribbons that create a memorable gift-opening experience for loved ones. You can also add plain labels for the customers to write the recipient’s name. These small changes will make your product stand out from the other brands.
8. Subscription Boxes
Providing a subscription service to your customers is a great idea to enhance your business and introduce them to different candle scents every month. It helps you keep the customer engagement and loyalty intact. If you want long-term stability for your brand then you need to keep your customers engaged with your brand. Therefore, you should definitely go for subscription custom boxes for candles when looking for different packaging ideas.
Conclusion
The competitive and overly crowded candle industry requires the brand to get creative with the candle boxes packaging. More out-of-the-box and unique ideas are becoming desirable in the market. Therefore, if you want to stand out then put more thought into your packaging and get creative.