You are probably familiar with the term Inbound Marketing and have adopted it into your digital marketing strategy to increase sales. For example, you’ve started a blog, added downloadable content, and sent emails to your contacts regularly.
You have probably invested time and creativity in your digital marketing strategy without seeing any results.
Do you find yourself in this situation right now? You still have time to make sure your digital strategy works the way you planned.
What is inbound Marketing?
Inbound marketing is an approach to commercialization that seeks to attract customers by creating valuable content and tailor-made experiences. Do you know what is the #1 way a company can be successful with social media marketing?
Inbound marketing is a more effective way to reach clients by forming useful connections.
Outbound marketing (traditional methods of marketing) can break the customer’s trust when they present them with content they don’t want.
7 reasons your digital content does not attract customers
Your digital content is boring
This is why you fail. It can be difficult to accept that your content, after all the time, effort, and money you have invested, is boring.
We don’t want your content to be funny. It is important to maintain a balance to get the best out of your content.
Do not use technical or long texts. People will not read them. Focus on the main point. Your content is most likely to be read when readers are free, i.e., not in the library.
You do not communicate the benefits
Your product being the best in the market is a great thing, and it is good to see that you have seen an increase in sales. Readers want real solutions to their issues.
How do you know which solution to provide? To be able to successfully sell any product, you must first understand the needs of your target audience through the Buyer Persona Method.
Create one or more buyer personas to help you identify the concerns, obstacles, fears, and real problems that your target audience faces.
Your digital content does not present new information
You are searching for information to help you solve your problems. It is also not worth reading the same information repeatedly. This is exactly what your potential customers may experience.
Bring a new perspective to your writing. Comment on something different if you can. Find a new angle to attract the attention of the profiles who make buying decisions based on your services.
No conversion path exists
The point will be reached when you’ve done your research on the issues and solutions that potential customers need.
You have also written an excellent blog post, which is, in essence, the foundation for obtaining quality organic traffic. Is everything done already? No, of course not.
You are not building a relationship
You may be unable to convert your contacts from leads into customers if you don’t build meaningful relationships with them. Also, you will not have customers just because someone has interacted with you, or read an article in your blog.
When you’re looking for suppliers for your business, you do the same thing: You look at their reputation and their products, services, etc. before you start a relationship.
This profile should be adapted to the buyer persona that is most appropriate for your company.
You are not targeting the right audience
You won’t convert leads even with the best content and offers if you aren’t targeting the right audience.
It’s time to re-evaluate your target audience or ideal buyer personas before you create content that doesn’t hit the mark.
You can better tailor your content by understanding your buyers and those who are involved in the sales process.
Your content cannot be found
If you have done everything above but still do not have enough traffic quality to get a good ROI, then you should work on increasing your content visibility.
Research and publication of quality content are not enough.
Your publications will need to be seen, so you must optimize them to show up in the first positions of search engine results and perform well on social networks.
Create engaging content to encourage interaction and sharing. You can also allocate a part of your budget for advertising to key seasons in your industry and strategically to increase traffic.
Contact us at Digital Specialist to find out more about digital marketing or inbound marketing, as well as how you can implement it into your project.