I hope that you know what is ChatGPT, a simplified AI-based chatbot launched by Open AI.

OpenAI launched this innovative chatbot called ChatGPT in November 2022. It generates human-like conversation text in response to the prompts it was fed.

We can also say this as a simplified search engine that returns a more specific answer for whatever question it was fed with.  Its advent turned down the records of the other similar chatbot of tech giants and most importantly ChatGPT is now the potential competitor of Google.

This ChatGPT is a viable application for any domain it was thrown into. Hence what kind of use cases it will bring when it is applied to SEO services and Digital Marketing services ?, Does it help marketers with doing repetitive and time-taking tasks fast and efficiently? This blog portrayed answers to all this.

Keyword Generation

If you are a Marketer, you would have known how much time and brainstorming it takes to find a suitable keyword for SEO tasks

Also if that task does not have any reference for keywords, that’s all. You are done. But ChatGPT can help you cross this situation easily with its suggestion. If you go to the ChatGPT and ask for a keyword for the specific domain like “ potential keyword for the Health and body care app”

The chatbot will return you with the lists of keywords that can be used as the seed keyword. From there you can iterate the result to form more specific keywords for your domain.

Besides finding the keyword, the Volume, ranking, and competition between the two keywords can also be checked with the answers from the ChatGPT

Content creation and strategy devising

Content generation is the foremost application of ChatGPT in SEO. It is also one of the worries that I have as a writer. Because ChatGPT writes so fast and will start generating the content in the next instant the prompt was entered.

If you ask for a blog, ChatGPT will give you good content. If you ask for a tagline for some banking software, it will return you with a catch and attractive one and if you ask for ten more taglines again for the banking software, it will return you 10 different taglines.

Likewise, ChatGPT can generate different forms of content in different scales like taglines, copies, blogs, articles, press releases, social media captions, product descriptions, and many more. It can also devise a content strategy with high-level tactics related to the specific domain.

Direct and Concise answer

Whatever solution do you need for doing SEO? As a marketer, you can ask ChatGPT. It will return a more specific, concise, and optimized answer to you.

Google displays million of results according to your queries. Reading, understanding, and analyzing all content to finalize one inference will take a lot of time and effort.

But with the ChatGPT, the responses are quick, specific to the asker’s intent, and credible, and most importantly it will work. So if you ask anything regarding SEO like trending SEO practices, Best social media to promote a finance app, must SEO courses for marketers to learn, Free SEO tools to choose the keywords, etc, the ChatGPT replies to you with the best answer it could give

Analytics Report Management

I know that preparing and maintaining an analytics spreadsheet is a nightmare for every SEO analyst.

But they can do it easily and fast with ChatGPT. It helps marketers with finding new ranking opportunities for certain keywords. Or if the marketer wants help with composing regular expressions, the chatbot will give you the basic knowledge of the expression to use it in the task after certain changes.

The routine struggle with Excel and Google Sheets can be relieved with the aid of ChatGPT.

Optimizing FAQs, Features snippets, and Data transformation

ChatGPT will also help with generating the FAQs for the domains. For example, if you ask frequently asked questions for the Woocommerce app, the AI chatbot will return to you with more general questions. Which you can use as a seed and then customize to bring correct questions.

This process goes the same with the Feature snippets. Or, if you want all data of your website and APIs to transform to your Google sheet, you can ask AI, and it will return you the apt code to do that. 

Final Thoughts

Thus far how the ChatGPT can be used in SEO and how it will help digital marketers has been seen

The Web is evolving strong and reliable day by day. The tech which has been a success yesterday has gone obsolete today. Hence as a digital marketer, it is important for you to keep up with the innovations of the web. So when ChatGPT is today’s advanced tech, use it to its full efficiency and make the most out of it to devise the best marketing strategies and campaigns for your business.