Deciding which images to use on your new website can be fun and challenging. Using great images not only contributes to website design but can also help communicate the story behind your business and help users better understand what makes it unique.
In this article, I’ll cover several tips to help you choose images that demonstrate your professionalism and create a connection with your users.
Prioritize Quality
The easiest way to analyze a large stack of images is to remove the ones that are of low quality. Even if an image is relevant to your content, a grainy or blurry image can make your design look unpolished and distract the user.
By using one or two large, High Contrast Images, you can keep the design simple and eye-catching without compromising the professional look or scaring away visitors.
Focus on Relevance
With so many beautiful images available on the web, it can be tempting to choose something flashy or exciting that doesn’t have much to do with your business. While this might look good on your website design, it won’t help your visitors connect with your content and could affect the effectiveness of your site.
By linking your content to relevant images, you can help your website visitors better understand and retain the information on your site.
Remember your audience
Keep your customers in mind when choosing images for your site. For example, if you are a home builder and hoping to attract more families to an area, you do not want to use a photo of a retired couple.
Consider using images that can help families visualize the lifestyle you can help them create, such as children playing in the backyard or a couple taking a walk around the neighborhood.
Remember to do your research to better understand your buyers, and let that guide the way in choosing photos that resonate with them.
Evoke a feeling
We’ve all heard the phrase “a picture says a thousand words”, and this couldn’t be more true for website design. A user’s emotional response can often influence her decisions.
For example, choosing photos that show someone looking satisfied with your service can help encourage a buyer to feel more confident in your business.
Additionally, images can inspire visitors and help them connect with your business on a more personal level, which can help you stand out from the competition.
Be authentic
The more genuine and distinctive your images are, the better website visitors will be able to relate to your brand and develop an accurate perception of your staff and services.
Try to find images that fit well with your brand and represent the spirit of your company. This could involve hiring a photographer to get professional images of your staff, office space, or portfolio.
Doing this can provide you with a library of images that showcase the quality of work, company culture, and atmosphere.
Following these tips can help you choose cohesive and relevant images that enhance the look and feel of your website design and speak to your audience. This advice can also be applied to your publications on social networks.