Dieux Skin was born when three cofounders-an editor, a clinical cosmetic chemist, and a career brand builder-came together to create an honest and transparent makeup company. Their mission is to give customers the clinically vetted skincare they deserve at an affordable price. They’re doing just that with Instant Angel, a moisturizing moisturizer that doesn’t leave a scent behind.

The Honest Company

The Honest Company, founded by actress Jessica Alba, specializes in safe, natural, and eco-friendly cosmetics. The brand offers a range of makeup products and is sold in 43,000 stores across the US, Canada and Europe.

The company began as an e-commerce-only business and is currently expanding its distribution to brick-and-mortar retailers. Its products can be purchased from stores like Target (TGT), Walmart (WMT), and Ulta Beauty, among others.

In December, The Honest Company told Morgan Stanley that it was looking to grow its household penetration, which is currently 5%, through innovation and effective marketing. The company has also been experimenting with an omnichannel approach, which means that it can offer a blend of online and offline sales channels.

When the company started, it focused on a very specific niche market that was not easily accessible to the general population. It was able to build a community of followers, which meant that they were able to quickly and effectively promote their products through social media. This was a good way to ensure that they were being honest with their customers and providing safe, affordable, and environmentally friendly products.

But as the company grew, it expanded into other lifestyle and home markets, which caused them to become more exposed to potential backlash. As a result, they had to refocus on what they were originally trying to achieve.

As a result of these struggles, the company has had to scale back some of its product offerings. It has also refocused its mission and made changes to its business model, which have helped them get their feet back under the table.

The Honest Company has been able to return to growth after a few difficult years, and their new focus on what makes the brand so popular is paying off. This is a perfect example of how you can still grow in the long term even when you face setbacks.

As a result of the changes, The Honest Company has been able to gain back traffic from popular blogs that previously advocated for their products. This is a huge win for the brand and helps them continue to gain momentum. In addition, they have also refocused their marketing strategy by focusing on the people and their mission. The company has also been able to attract new investors, which are helping them to expand their reach even further.

Well People

Founded by an aficionado of all things cosmetic and skincare, Well People is the place to go for a good old fashion bargain basement makeover. The brand is best known for their baby and personal care products but they also have a well curated selection of clean beauty offerings that’s worth checking out. Most of their plant-powered aficionado products are under $20 and many are made in fair trade certified facilities. For the beauty buff in your life, check out the Well People mobile app for a personalized shopping experience that’s both convenient and fun. There’s also a rewards program for their best customers.

Johnny Concert

If you’re looking for a cosmetic and makeup store that offers products at a reasonable price, look no further than Johnny Concert. Their best-selling multi-sticks retail for around $18 and feature a mix of plant and mineral-based pigments for a healthy alternative to artificial colorants.

Their top-of-the-line long wear eyeshadows are made with antioxidant rich ingredients like organic coconut and jojoba oils that prime and hydrate the lids, as well as green tea and rosehip oils that help reduce fine lines in the blink of an eye. They also offer a few high-end products in the form of a multi-color blush, a brow gel and a mascara that should be on every makeup lover’s radar. The company also has a small but dedicated team of product specialists who are incredibly helpful when it comes to making recommendations based on your needs and budget. Be sure to check out their website for more details and special offers.

HAN

If you’re looking for affordable makeup that isn’t full of toxic chemicals, HAN Skin Care Cosmetics is the brand for you. They offer a variety of cosmetics and skincare products that are safe for the whole family, including kids.

They use natural, plant-derived pigments to create their colorful eyeshadows, blushes, lip tints and lipsticks. They also don’t use synthetic colorants, FD&C or lake dyes. Their natural pigments come from cherry, pink carrot, beetroot and red quinoa, and are preserved using natural preservatives like vitamin E and grapeseed extract.

HAN’s founder, Susan Wong, had a “eureka” moment when she realized there were no high-performance makeup options that were both eco-friendly and affordable. She created HAN on the idea that clean makeup should not be a luxury, but rather a necessity.

Their line is stocked with some of the most gorgeous makeup products on the market, but what sets them apart is their commitment to sustainability. They are on a mission to reduce plastic waste by transitioning their packaging to recycled paper and Post Consumer Recycled (PCR) plastics.

They also offer a range of cruelty-free and vegan makeup that is available for under $20. They have a large selection of blushes, cheek and lip tints, and foundations that are perfect for beginners or those who want to make a switch to more natural ingredients.

The website is easy to navigate, and they have an informative journal that explains green beauty and how to live a clean lifestyle. They also have an amazing line of lip products that are all made with nourishing ingredients such as shea butter, coconut oil and organic beeswax.

HAN’s lip and cheek tints are an absolute must-have in every makeup lover’s stash! These tints are incredibly versatile and provide buildable color that goes from sheer to full-coverage. They are also very lightweight, so they won’t feel heavy on your lips or cheeks. Plus, they are super pigmented and will last all day on the go! The only drawback is the cost, but it’s worth the extra money for an excellent product.