4 Effective Responsive Web Design Tips to Boost User Engagement

In today’s world due to the availability of so many gadgets, responsive web design is the standard practice for designing any website. The primary objective of choosing responsive website design services is to give a seamless user experience. 

But before discussing the tips for designing a responsive website, let us brush up on what a responsive website is and why a responsive website is an important business requirement nowadays:

What is a Responsive Website?

A responsive website is a website that can detect the device from which the user is browsing and can automatically adjust its layout to match the device specifications and result in a pleasant user experience. The goal of responsive web design is mainly to provide an enhanced user experience irrespective of the device used. 

Why is designing a responsive website important for businesses these days?

In this competitive era, your business needs to have a responsive website. Smartphone users now constitute a large part of the traffic coming to your website. So it is important to provide these visitors with a consistent user experience for the growth of your business. Conventional and non-mobile-optimized websites when opened on smaller screens like smartphones and tablets look cluttered. The layout is restructured in the case of responsive websites making sure that the user can view the content and navigate smoothly through the website on different devices with different screen sizes. After giving so much effort to drive traffic to your website, you will not want to lose potential customers browsing your website through smartphones and tablets by providing them with an unpleasant user experience.

Responsive website design is also important since the mobile-friendliness quality of a website affects its SEO rankings.

Tips for designing a responsive website 

Let us now focus on the 5 effective tips for designing a responsive website:

  1. Move from pixels and inches to grids 

Instead of designing your website with fixed size pixels, you can make use of fluid grids that result in liquid layouts that can easily expand with the web pages. The fluid grid can proportionately size the elements on your website instead of limiting them to a specific size in the case of pixels. The flexible grids can easily resize to fit a variety of screen sizes. The grid is designed in terms of proportions, it is not based on pixels and percentages. Depending on the size of the screen, all the elements in the layout resize their widths about one another. The web page is divided into columns by the grid view thus making it easier to place elements on the page. Flexible grids can do almost half of the work in responsive website design, but when the width of the browser is too less in the case of smaller screens, then only having a web design that runs through two or three columns will not work. It is vital to use media queries in such cases.

2. Use of media queries and breakpoints 

With the help of media queries, you can optimize the website layout for different screen widths. The content will respond to various conditions on different devices and the media query will check for the resolution, width, and orientation of the device being used. The perfect set of CSS rules will be then displayed. It is also used for eliminating certain elements if the screen size is smaller in comparison to the desired width thus making the layout more suitable for displaying on different screens. Media queries are also used for providing breakpoints in various parts of the website design for making it more mobile optimized.

3. Make your website touch-responsive

Always make sure that the size of the icons in your website design is large enough to provide comfortable touch targets when accessed through smartphones and tablets. Responsive websites should always be designed by keeping in mind both mouse clicks and finger taps. Make greater use of the screen space available to you when designing for mobile devices by putting more elements and condensing the button size. Keep in mind that you are designing for human fingers and always make sure to keep the design touch responsive. As per material design guidelines, the button must be 36 up high for ensuring accessibility. The touch targets should be large enough to make the users tap and finally convert. The design and color scheme incorporated should make the buttons stand out. In the case of e-commerce websites keep the checkout process smooth for ensuring maximum conversions.

4. Optimize the media for mobile 

For designing a responsive website the most challenging task is to manage the media, images, and videos on the mobile version of the website. You can use the max-width property for images and videos. Set the max-width to 100% and height to auto for optimizing image and video size for mobiles. The image would automatically scale down based on the screen on which it is to be displayed. For background images, you can set the size as “contain” and it will automatically fit into the content area. Images should be compressed for ensuring faster loading speed which is important from an SEO perspective.


Creating a responsive website is no longer optional. It is very essential these days.

Responsive website design always makes it easier for people to view your website without any difficulties and it highly impacts your brand reputation and conversion rates as well. With the responsive website design tips that we have provided in this blog, you can easily make your business website look attractive no matter through which device users are browsing and provide them a pleasant user experience.

You can also reach out to a reputed website design and development company for comprehensive responsive website design services in India and gain users’ trust by giving them a seamless experience as they browse your website from their gadgets.

18 thoughts on “4 Effective Responsive Web Design Tips to Boost User Engagement

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