Marketing presentations can be a make or break moment for your business. Whether you are sharing your company’s business plan with your team, trying to sell a potential client, creating a marketing campaign to get new investors, or showing your employees the benefits of a new project, your marketing presentation is a critical tool for success.
To help you create a presentation with a slick and professional design, we have collected a list of some of the best corporate marketing PowerPoint templates. These templates are perfect for your marketing presentations because they are clean, professional, and come with all the slide designs you need to present your marketing plan effectively.
1. Understand your audience
Before you start working on your presentation, it’s important to take a step back and think about who you are creating the presentation for. This is a fundamental step in the marketing process, and it’s equally important when creating a marketing presentation.
Consider what your audience already knows about the topic you’re presenting, what they need to know, and how much time they have to listen. This will help you determine what to include in your presentation and how to structure it.
2. Start with a story
This is a great way to get your audience engaged right at the start of your presentation.
The best stories are those that relate to the problem your product solves. You can use a customer story, a personal story, or even a made-up story to illustrate the problem and how it can be solved.
3. Simplify
Your marketing presentation needs to be clear and easy to understand. If they can’t understand your presentation, your prospects won’t be able to understand your marketing strategy.
Simplifying your presentation means you need to get rid of any fluff. Don’t include information just because you think it makes you sound smart. If it doesn’t help your prospect, get rid of it.
You also need to simplify your language. Don’t use industry jargon or buzzwords. Your prospects may not be familiar with that kind of language, and it can make your presentation confusing.
Instead, use simple, straightforward language that anyone can understand. And make sure to define any terms that you use that may not be familiar to everyone in the room.
4. Make it visual
One of the biggest mistakes people make when creating a presentation is to make it too wordy. A good rule of thumb is to keep your text to a minimum and use visuals to help tell your story.
Images, graphs, charts, and videos can all be used to help illustrate your points and make your presentation more engaging. Visuals can also help you make a bigger impact in a shorter amount of time.
For example, you could use a graph to show how your company’s sales have grown over the past year. Or, you could use a chart to compare your product to a competitor’s.
There are a number of free and paid tools you can use to create visuals for your presentation, or you can hire a designer to help you.
5. Use statistics and data
Using statistics and data is a great way to add credibility to your marketing presentation. It can also help to support your points and make your argument more persuasive.
There are many different sources of data that you can use in your marketing presentation. You can use data from your own research, surveys or studies. You can also use data from third-party sources, such as industry reports, government data or academic studies.
When using data in your marketing presentation, make sure to cite your sources. This will help to add credibility to your presentation and show that you have done your homework.
6. Use the rule of three
The rule of three is a tried-and-true method for making sure your presentation is easy to understand and remember.
In short, the rule of three states that people can only remember three things at a time.
So, when you’re making a point in your presentation, try to stick to three key pieces of information.
This will help you keep your points clear and concise, and it will make it easier for your audience to remember what you said.
7. Use analogies
Analogies are a great way to explain complex ideas in a simple way. They can help your audience understand a new concept by comparing it to something they’re already familiar with.
For example, if you’re talking about a new marketing strategy, you might compare it to a football game. You could explain that, just like a football team, your marketing team has a game plan and a goal. You could also explain that, just like a football game, things don’t always go according to plan, and you have to be able to adjust on the fly.
Analogies can help your audience see things from a new perspective, and they can also help you build a connection with them. When you use an analogy that your audience can relate to, it shows that you understand them and their experiences.
8. Use a call to action
Every good marketing presentation will have a call to action (CTA) at the end. This is the slide where you tell your audience exactly what you want them to do next.
Your CTA should be clear and specific. For example, you might want your audience to visit your website, sign up for your email list, or contact you to set up a consultation.
Whatever your CTA is, make sure it’s easy for your audience to take the next step. Include a link to your website, a contact form, or any other information they might need to follow through.
9. Practice
The best presenters have one thing in common: they practice. A lot.
The more comfortable you are with the material, the better your presentation will be. You won’t have to worry about what slide comes next, what you’re going to say, or how you’re going to say it.
Practicing your presentation will also help you figure out if it’s too long, too short, or just right. And you’ll have a chance to make any necessary changes.
10. Have a backup
Finally, it’s always a good idea to have a backup plan for your presentation. If you’re giving a live presentation, you never know what could go wrong. The internet could go down, the projector could stop working, or you could forget what you were going to say.
Having a backup plan in place will help you stay calm and collected if something does go wrong. This could be as simple as having a printed version of your presentation with you, or it could be having a few jokes ready to go in case you need to buy yourself some time.
By following these 10 tips, you’ll be well on your way to creating a marketing presentation that will impress your audience.
Conclusion
Remember, you have the power to make or break your business’s reputation with your marketing presentation. The more time you spend perfecting your presentation, the more likely it is you’ll acquire new customers and retain existing ones.